Tabasco: Bouillabaise

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008

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8 comments

missed my turn's picture
missed my turn
426 pencils

And for the fourth ad, we should show a toilet.

missed my turn's picture
missed my turn
426 pencils

I think these are pretty cool though.

mauricio1828's picture
mauricio1828
13 pencils

I don't get it... tabasco is a bomb? Someone can explain me?

askon's picture
askon
433 pencils

WTF There are TVCs of this EXACT idea for Premium soda crackers... BADVERTISING ad its finest!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

David Hasselblad's picture
David Hasselblad
120 pencils

Sorry mauricio, no-one can explain you...

I think I can explain the ad though. Tabasco ads a hot spice to food. So much so that with a small stretch of the imagination, you could call it 'explosive'. The creatives on this one must have seen the gazillion other ads with exploding food and thought "Hey, we could use this for Tabasco! We're brilliant!!"

jamesrothenburg's picture
jamesrothenburg
554 pencils

If this is a much better use of the exploding food than the crackers one did.

shococolocolo's picture
shococolocolo
27 pencils

so easy

STRTLRS's picture
STRTLRS
1607 pencils

I personally think flying calamari are going to sell the shit out of this product. And oh yeah, Tabasco isn't that hot; it's more sour than hot. Any hot connoisseur would know that. Paris Hilton is hotter than this.

www.storytellerscreative.com

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I think, therefore... yeah.

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