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Tabasco: Bouillabaise

Tabasco: Bouillabaise
Your rating: None Average: 4.1 (14 votes)

Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Director: Jonathan Beggs
Art Director: Mike Martin
Copywriter: Alison Hingle
Photographer: Michael Lewis
Retoucher: Rob Frew
Published: April 2008

8 Comments

missed my turn's picture 426 pencils

And for the fourth ad, we should show a toilet.

missed my turn's picture 426 pencils

I think these are pretty cool though.

mauricio1828's picture 13 pencils

I don't get it... tabasco is a bomb? Someone can explain me?

askon's picture 433 pencils

WTF There are TVCs of this EXACT idea for Premium soda crackers... BADVERTISING ad its finest!

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

David Hasselblad's picture 120 pencils

Sorry mauricio, no-one can explain you...

I think I can explain the ad though. Tabasco ads a hot spice to food. So much so that with a small stretch of the imagination, you could call it 'explosive'. The creatives on this one must have seen the gazillion other ads with exploding food and thought "Hey, we could use this for Tabasco! We're brilliant!!"

jamesrothenburg's picture 555 pencils

If this is a much better use of the exploding food than the crackers one did.

shococolocolo's picture 27 pencils

so easy

STRTLRS's picture 1590 pencils

I personally think flying calamari are going to sell the shit out of this product. And oh yeah, Tabasco isn't that hot; it's more sour than hot. Any hot connoisseur would know that. Paris Hilton is hotter than this.

www.storytellerscreative.com

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