Tabard: Campers
Stops insects bugging people
Advertising Agency: Lowe bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Art Directors: Cameron Watson, Sibulele Zihle
Copywriter: Simon Lotze
Photographer: Kristin-lee Moolman
Retouch: Juliet White
Published: May 2011


18 comments
It's an old idea - in the sense it's just a "person who used product vs person who doesn't" next to eachother - though nicely worked out.
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The motion makes this ad very dynamic, that one is my favorite so far.
That's pretty cool. I can't recall seeing something similar to this.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
i think this is nice...=D
massage conveyed.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Ok.
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This is an old cartoon/comics bid/joke which was funny hundred years ago. Not very funny IMO.
I like the following campaign so much better than this from Tabard. But that's me :)
http://creativity-online.com/work/myggolf-butt-naked-for-norwegian-bug...
.
http://www.adforum.com/creative-work/ad/player/55336/__tstck__
*scratches*
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
I love it.
lol
bad, next
For some reason, I see this and hear Queen's "We Will Rock You".
I've always wanted to see Tyrone Biggums in a print ad.
just a side by side idea executed not to look like it
Clear message - normal idea
Tabard user is egoist. he has two containers and keep them for himself. in the meanwhile his friend cannot sleep because of bugs...
Very funny and the readers can relate to this.
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Good execution..