Tabard: Campers

Stops insects bugging people

Advertising Agency: Lowe bull, Cape Town, South Africa
Creative Directors: Kirk Gainsford, Alistair Morgan
Art Directors: Cameron Watson, Sibulele Zihle
Copywriter: Simon Lotze
Photographer: Kristin-lee Moolman
Retouch: Juliet White
Published: May 2011

18 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's an old idea - in the sense it's just a "person who used product vs person who doesn't" next to eachother - though nicely worked out.

Tommy G.'s picture
Tommy G.
897 pencils

The motion makes this ad very dynamic, that one is my favorite so far.

morse's picture
morse
15826 pencils

That's pretty cool. I can't recall seeing something similar to this.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

terryble88's picture
terryble88
27 pencils

i think this is nice...=D

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

massage conveyed.

"If you are irritated by every rub, how will you be polished?"
— Rumi

mikeelrapido's picture
mikeelrapido
1929 pencils

Ok.

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Nike Diesel's picture
Nike Diesel
13339 pencils

This is an old cartoon/comics bid/joke which was funny hundred years ago. Not very funny IMO.
I like the following campaign so much better than this from Tabard. But that's me :)

http://creativity-online.com/work/myggolf-butt-naked-for-norwegian-bug...
.
http://www.adforum.com/creative-work/ad/player/55336/__tstck__

MidasTouch's picture
MidasTouch
1024 pencils

*scratches*

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

thedesignaddict's picture
thedesignaddict
5372 pencils

I love it.

Helmet Chrome's picture
Helmet Chrome
260 pencils

lol

Glut's picture
Glut
3947 pencils

bad, next

CuriousPencil's picture
CuriousPencil
4227 pencils

For some reason, I see this and hear Queen's "We Will Rock You".

Helmet Chrome's picture
Helmet Chrome
260 pencils

I've always wanted to see Tyrone Biggums in a print ad.

Wordnerd's picture
Wordnerd
6662 pencils

just a side by side idea executed not to look like it

agappehp's picture
agappehp
108 pencils

Clear message - normal idea

gadgets's picture
gadgets
1063 pencils

Tabard user is egoist. he has two containers and keep them for himself. in the meanwhile his friend cannot sleep because of bugs...

ace85le's picture
ace85le
3939 pencils

Very funny and the readers can relate to this.

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purshotham's picture
purshotham
455 pencils

Good execution..

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