24 comments

judy29's picture
judy29
6 pencils

cigarettes cigarettes cigarettes
money money money

RAM KATE's picture
RAM KATE
765 pencils

It cost money, health etc. What instead of the fridge suppose you tell them it means educational expenses to 100 odd children from Rio for a year, or 10 old people can be accommodated and looked after in an old age shelter etc.etc. It would have been more piercing.

RAM KATE

AXAY555's picture
AXAY555
582 pencils

nope a smoker won't quit smoking for charity...
both the ads doesn't preach to do something they just ask a question & shows a graphical logic to it...
it says the more cigs u smoke the more money u waste.

Guest's picture
Guest

because that's like saying, "finish all your food, don't waste any because people are dying of starvation in Africa". It's true and sad and all, but not personal enough for people to care enough to do something about it.

Javier Ramírez's picture
Javier Ramírez
1245 pencils

¡Bravo! Ese creo que es el mejor camino para convencer a alguien de que deje de fumar.

Chief Creative Director Nexus BBDO

Guest's picture
Guest

I'm not a native English speaker, but I've never heard about ciRgarettes.

Guest's picture
Guest

hehehehhee yeah it seems a mistake over there...but still its a nice ad. i like!

bknowlden's picture
bknowlden
3647 pencils

wow, great.

wonwaywoo's picture
wonwaywoo
91 pencils

strong! the idea very nice!

Guest's picture
Guest

heyyyy...nice concept...i like it..;-)

SoCH_TO's picture
SoCH_TO
959 pencils

Awesome Idea !!

Nice Art Direction!!

Live with Passion

Blashyrkh's picture
Blashyrkh
32876 pencils

I spent a VW Passat.

Guest's picture
Guest

Give the guys a muthafuckin´ Cannes Lion! They deserve it. But Dudes - if you spend the money from the raise on booze instead of english classes it would be a shame.

Mantufayo's picture
Mantufayo
580 pencils

ummm, yes, but why a frige? the one with the car works better

Guest's picture
Guest

No non smoking campaign has ever make a smoker quit. This is a new angle and I like it, but it won´t make anyone quit. Original and nice, anyway.

federo's picture
federo
781 pencils

kind of campaign I would like to write
excellent
so true and so well executed

Wordnerd's picture
Wordnerd
6660 pencils

True and well done!

Guest's picture
Guest

campaign for quit smoking never works, cause a smoker never quits for no reasons...i think this 1 is fine, just fine, and thats it, nth more else.

Roshan Quintus's picture
Roshan Quintus
669 pencils

taking it to a different direction and that's great.

bite me

Guest's picture
Guest

not piercing

s1bs's picture
s1bs
399 pencils

nice

CopyRight's picture
CopyRight
715 pencils

the car one is better, at least it doesn't have a grammatical mistake..

Guest's picture
Guest

This should be released in India.

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