Do you know how much you really spend on cigarettes?
Advertising Agency: Master Comunicacao, Sao Paulo, Brazil
Creative Director: Flavio Waiteman
Copywriter: Victor Afonso
Art director: David Keller
Photographer Alexandre Salgado, ArtLuz Studio
Online: Jimmy Nisgoski
Ads of the World advertising archive and community showcases fresh creative campaigns daily from around the world. Read more
If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.
24 Comments
Nice
Alexander Bickov - Freelance web designer | Twitter | Facebook | Creative ideas
cigarettes cigarettes cigarettes
money money money
It cost money, health etc. What instead of the fridge suppose you tell them it means educational expenses to 100 odd children from Rio for a year, or 10 old people can be accommodated and looked after in an old age shelter etc.etc. It would have been more piercing.
RAM KATE
nope a smoker won't quit smoking for charity...
both the ads doesn't preach to do something they just ask a question & shows a graphical logic to it...
it says the more cigs u smoke the more money u waste.
because that's like saying, "finish all your food, don't waste any because people are dying of starvation in Africa". It's true and sad and all, but not personal enough for people to care enough to do something about it.
¡Bravo! Ese creo que es el mejor camino para convencer a alguien de que deje de fumar.
Chief Creative Director Nexus BBDO
I'm not a native English speaker, but I've never heard about ciRgarettes.
hehehehhee yeah it seems a mistake over there...but still its a nice ad. i like!
wow, great.
--
brandon
www.brandonknowlden.com
strong! the idea very nice!
heyyyy...nice concept...i like it..;-)
Awesome Idea !!
Nice Art Direction!!
Live with Passion
I spent a VW Passat.
Give the guys a muthafuckin´ Cannes Lion! They deserve it. But Dudes - if you spend the money from the raise on booze instead of english classes it would be a shame.
ummm, yes, but why a frige? the one with the car works better
No non smoking campaign has ever make a smoker quit. This is a new angle and I like it, but it won´t make anyone quit. Original and nice, anyway.
kind of campaign I would like to write
excellent
so true and so well executed
True and well done!
campaign for quit smoking never works, cause a smoker never quits for no reasons...i think this 1 is fine, just fine, and thats it, nth more else.
taking it to a different direction and that's great.
bite me
not piercing
nice
the car one is better, at least it doesn't have a grammatical mistake..
24/7 Instant Human Translation:
http://www.translia.com/affiliate/mahmoud --- http://www.onehourtranslation.com/affiliate/mahmoud84
This should be released in India.