Systema Toothbrush: Shrimp Fossil

Systema Toothbrush: Shrimp Fossil

Advertising Agency: Fame Line, Thailand
Executive Creative Director: Mrs. Yaowarej Hutasankas
Creative Director: Mathee Saengkeaw,
Senior Copywriter: Thanyathorn Suhathaikul
Art Director: Mathee Saengkeaw
Agency Producer: Ms.Farida Taikul
Published: December 2007

Your rating: None Average: 6.4 (10 votes)

Comments

Submitted by brucesanyo on Mon, 2008-03-24 13:57.

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil

hãhã..

Submitted by heloo on Mon, 2008-03-24 14:06.

Discover what? A bird in a rock with a toothbrush?

Submitted by sodomy on Mon, 2008-03-24 14:28.

I think it's Thai joke [ I'm Thai ] .
It's "hin poon'
It likes a hard thing on our teeth. The thing that dentist clear it away every time we go to them. It's hard like rock.
So, I think it might be a joke likes old rock... Maybe.

Also, they might use a tooth brush like a brush that professional use to discover dinosaur bone.

By the way, I use systema ^^ It's very soft.

EGGO's picture
Submitted by EGGO on Mon, 2008-03-24 15:05.

Too unclear.

You have to hate advertising in order to truly love it.

brain123's picture
Submitted by brain123 on Mon, 2008-03-24 15:37.

I like it. If it was a white rock would be easier to get...

Submitted by radae on Tue, 2008-03-25 10:20.

You're right!
Absolutely same idea was done in China for Tide:
http://www.coloribus.com/paedia/prints/2008/1/5/196950/4fe26aa25e50cbd...

Submitted by Wordnerd on Tue, 2008-03-25 11:33.

Nooooo! please guys - this may look alike, but it's NOT the same idea! if it was, cannes would have 2 entries a year. and both would suck

Submitted by gargamelord on Mon, 2008-03-24 16:09.

I dunno why, but I got it right away FANTASTIC!

www.zeitgeistmovie.com

Submitted by Ad Junkie At Large on Mon, 2008-03-24 16:48.

ya, to me it simply says discover the food that has been overlooked by inferior toothbrushes for so long

ivan's picture
Submitted by ivan on Mon, 2008-03-24 20:11.

Ditto. This is what I got right away. I like it.

Submitted by but_why on Mon, 2008-03-24 19:23.

Well I guess they couldn't say 'discover old food', but 'Discover' isn't helping me get this idea.

Submitted by man thurd on Mon, 2008-03-24 20:32.

Tony Truong rocks fag

wildbore's picture
Submitted by wildbore on Mon, 2008-03-24 23:57.

something missing....ok..ok...il give a silver!!

Submitted by harshik suraiya on Tue, 2008-03-25 00:58.

very hard to get, without title.
but as an idea its not bad.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by khalsain on Tue, 2008-03-25 02:24.

GREAT IDEA.......absolutely great work!!!!!!!!!!!!!

Submitted by Rog on Tue, 2008-03-25 21:57.

I'm with Khalsain.
Stunningly fresh idea.

>>>> That's not an ad. THIS is an ad.

Submitted by ewuin on Tue, 2008-03-25 02:27.

use that toothbrush to remove the dust... you'll discover the fossil.

everartz's picture
Submitted by everartz on Tue, 2008-03-25 02:43.

the idea is so sophisticated and unfortunately wont be recognized by the mass... at least in my opinion there could have been a headline, a copy or something to let it be more understandable..
--
Everartz

LeeHarvey's picture
Submitted by LeeHarvey on Tue, 2008-03-25 05:18.

Completely agree, everartz, nice visual, no doubt about that. Just a bit too far fetched.

Submitted by ypyng chong on Tue, 2008-03-25 05:19.

^^ Nic3~ I Lik3 iT~

Submitted by Zekin on Tue, 2008-03-25 07:00.

I like it, maybe the "rock" has to be more white for a better link with theeth.

Tripioso's picture
Submitted by Tripioso on Tue, 2008-03-25 08:06.

I guess that brush is ressistant enough.

Life's a Trip. Enjoy the Ride!

Submitted by giusbon on Tue, 2008-03-25 09:29.

I like it, but I'm afraid it may also say that this toothbrush bristle are as hard as stone. I'd be afraid for my gums...

m í t i c o's picture
Submitted by m í t i c o on Tue, 2008-03-25 12:09.

I think it is a great idea but you need a copy so that the public understands.

Submitted by Rog on Tue, 2008-03-25 22:00.

Stop thinking like ad people... and think like Archeologists.
They handle fossils like we'd handle a Gold Lion! :)

>>>> That's not an ad. THIS is an ad.

Submitted by Weezard on Thu, 2008-03-27 12:06.

Loved it. Got the message as soon as i laid eyes on it

Submitted by arcman on Wed, 2008-04-09 04:24.

Nah... I dont get it

Submitted by arcman on Wed, 2008-04-09 04:25.

Good artwork needs no explanation

Submitted by Saatchi Makak on Fri, 2008-05-09 10:40.

Done overly done, needs no explanation.