28 comments

brucesanyo's picture
brucesanyo
5 pencils

Bruce Sanyo .: Tilt my creative brain :. - São Paulo / Brasil

hãhã..

jiahsisco's picture
jiahsisco
246 pencils

Discover what? A bird in a rock with a toothbrush?

sodomy's picture
sodomy
262 pencils

I think it's Thai joke [ I'm Thai ] .
It's "hin poon'
It likes a hard thing on our teeth. The thing that dentist clear it away every time we go to them. It's hard like rock.
So, I think it might be a joke likes old rock... Maybe.

Also, they might use a tooth brush like a brush that professional use to discover dinosaur bone.

By the way, I use systema ^^ It's very soft.

EGGO's picture
EGGO
354 pencils

Too unclear.

You have to hate advertising in order to truly love it.

brain123's picture
brain123
830 pencils

I like it. If it was a white rock would be easier to get...

radae's picture
radae
2 pencils

You're right!
Absolutely same idea was done in China for Tide:
http://www.coloribus.com/paedia/prints/2008/1/5/196950/4fe26aa25e50cbd...

Wordnerd's picture
Wordnerd
6662 pencils

Nooooo! please guys - this may look alike, but it's NOT the same idea! if it was, cannes would have 2 entries a year. and both would suck

gargamelord's picture
gargamelord
32 pencils

I dunno why, but I got it right away FANTASTIC!

Ad Junkie At Large's picture
Ad Junkie At Large
554 pencils

ya, to me it simply says discover the food that has been overlooked by inferior toothbrushes for so long

ivan's picture
ivan

Ditto. This is what I got right away. I like it.

Ivan Raszl, admin of AotW

but_why's picture
but_why
280 pencils

Well I guess they couldn't say 'discover old food', but 'Discover' isn't helping me get this idea.

man thurd's picture
man thurd
76 pencils

Tony Truong rocks fag

wildbore's picture
wildbore
749 pencils

something missing....ok..ok...il give a silver!!

khalsain's picture
khalsain
244 pencils

GREAT IDEA.......absolutely great work!!!!!!!!!!!!!

Rog's picture
Rog
6094 pencils

I'm with Khalsain.
Stunningly fresh idea.

>>>> That's not an ad. THIS is an ad.

Geimima's picture
Geimima
815 pencils

use that toothbrush to remove the dust... you'll discover the fossil.

life is a playground

everartz's picture
everartz
7611 pencils

the idea is so sophisticated and unfortunately wont be recognized by the mass... at least in my opinion there could have been a headline, a copy or something to let it be more understandable..
--
Everartz

| Everartz |

LeeHarvey's picture
LeeHarvey
3045 pencils

Completely agree, everartz, nice visual, no doubt about that. Just a bit too far fetched.

ypyng chong's picture
ypyng chong
39 pencils

^^ Nic3~ I Lik3 iT~

Zekin's picture
Zekin
102 pencils

I like it, maybe the "rock" has to be more white for a better link with theeth.

Tripioso's picture
Tripioso
470 pencils

I guess that brush is ressistant enough.

Life's a Trip. Enjoy the Ride!

giusbon's picture
giusbon
71 pencils

I like it, but I'm afraid it may also say that this toothbrush bristle are as hard as stone. I'd be afraid for my gums...

m í t i c o's picture
m í t i c o
676 pencils

I think it is a great idea but you need a copy so that the public understands.

Rog's picture
Rog
6094 pencils

Stop thinking like ad people... and think like Archeologists.
They handle fossils like we'd handle a Gold Lion! :)

>>>> That's not an ad. THIS is an ad.

Weezard's picture
Weezard
50 pencils

Loved it. Got the message as soon as i laid eyes on it

arcman's picture
arcman
41 pencils

Nah... I dont get it

arcman's picture
arcman
41 pencils

Good artwork needs no explanation

Saatchi Makak's picture
Saatchi Makak
248 pencils

Done overly done, needs no explanation.

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