Systema Toothbrush: Chicken Fossil
Advertising Agency: Fame Line, Thailand
Executive Creative Director: Mrs. Yaowarej Hutasankas
Creative Director: Mathee Saengkeaw,
Senior Copywriter: Thanyathorn Suhathaikul
Art Director: Mathee Saengkeaw
Agency Producer: Ms.Farida Taikul
Published: December 2007
Comments
I think you thought TOO far outside the box on these. It might work with something else, but the toothbrush link to a fossil doesn't work that well.
Very clear, smart, I get it.
All of us "get it" but, sorry...is not smart, is sooooo far outside the box
http://javoramirez.wordpress.com/
agreed. a hint of a tooth looking like a rock with a fossil in it would have hit it. but we have to admit, cool thinking.
I Say.. it wud have been beter if it was for a toothpaste ad. and having all tht rotton and still find its tooth shining in white. well yes, then U wud have taken it forward.
KUTHUB(K2B)
Anywayz. .nice execution. the graphic designer or the art direcotr has done a great job to make it look real. weldone guyz on tht.
KUTHUB(K2B)
Must say the people who like this probably worked on it... this is terrible...
I honestly thought, at first sight, they were talking about the toothbrush as an archaeological tool! That's how dumb I was... (Although, they do use all kinds of different "brushes" at excavation sites, don't they?)
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