ecflagcorp's picture
108 pencils

I think you thought TOO far outside the box on these. It might work with something else, but the toothbrush link to a fossil doesn't work that well.

bluejeans's picture
28 pencils

Very clear, smart, I get it.

Javier Ramírez's picture
Javier Ramírez
1243 pencils

All of us "get it" but, sorry...is not smart, is sooooo far outside the box

Chief Creative Director Nexus BBDO

rajar's picture
91 pencils

agreed. a hint of a tooth looking like a rock with a fossil in it would have hit it. but we have to admit, cool thinking.

kuthub's picture
24 pencils

I Say.. it wud have been beter if it was for a toothpaste ad. and having all tht rotton and still find its tooth shining in white. well yes, then U wud have taken it forward.


kuthub's picture
24 pencils

Anywayz. .nice execution. the graphic designer or the art direcotr has done a great job to make it look real. weldone guyz on tht.


T-bone's picture
48 pencils

Must say the people who like this probably worked on it... this is terrible...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I honestly thought, at first sight, they were talking about the toothbrush as an archaeological tool! That's how dumb I was... (Although, they do use all kinds of different "brushes" at excavation sites, don't they?)

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