Sydney International Food Festival: Flags, South Korea

Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty

16 comments

Guest's picture
Guest

old but looks fine

Guest's picture
Guest

fine?
it looks quite funny!
the fire pot from China and sushi from Japan finnaly became Corea dishes.......
they are really good at it——announcing property rights while stealing sth from others
BTW,their national flag design is copied from Eight Diagram of Taoism——Lao Tse didn`t only found a religion but also a country! Amazing!
yap~it`s fine to them~

she_kai's picture
she_kai
221 pencils

fine?
it looks quite funny!
the fire pot from China and sushi from Japan finnaly became Corea dishes.......
they are really good at it——announcing property rights while stealing sth from others
BTW,their national flag design is copied from Eight Diagram of Taoism——Lao Tse didn`t only found a religion but also a country! Amazing!
yap~it`s fine to them~

Guest's picture
Guest

Campaign is indd old. And you've got your food mixed up! try getting the right food with the right flag.

Guest's picture
Guest

I'm korean and we eat this food. This looks like hot sauce

Guest's picture
Guest

and sushi?

Guest's picture
Guest

Koreans eat "kimbap," which is what these rolls look like. Kimbap are rice and other foods (veggies and/or meat) that are rolled in seaweed.

Guest's picture
Guest

sushi has fish...no fish here. Koreans eat nori too.

ooremoo's picture
ooremoo
6 pencils

dude, this is not sushi. it's kimbap. it looks similar to rolls but is seasoned quite differently.
http://westla.savvysource.com/images/korean%20kimbap.jpg

gochujang and ganjang in the middle, looks distinctly korean to me. don't diss unless you've actually tried korean food.

ooremoo's picture
ooremoo
6 pencils

dude, this is not sushi. it's kimbap. it looks similar to rolls but is seasoned quite differently.
http://westla.savvysource.com/images/korean%20kimbap.jpg

gochujang and ganjang in the middle, looks distinctly korean to me. don't diss unless you've actually tried korean food.

ooremoo's picture
ooremoo
6 pencils

dude, this is not sushi. it's kimbap. it looks similar to rolls but is seasoned quite differently.
http://westla.savvysource.com/images/korean%20kimbap.jpg

gochujang and ganjang in the middle, looks distinctly korean to me.

Guest's picture
Guest

great campaign

Guest's picture
Guest

The colour for the bottom part of the circle shape is wrong. The color should be blue not black. --a Red represents sun, and Blue represents Sea

Guest's picture
Guest

great campaign..........Nice To See this

Unbelieveable Stuff
http://believe-or-not.blogspot.com

Guest's picture
Guest

plz change the bottom part of the circle...

Guest's picture
Guest

it doesnt make me feel to eat korean food...
bulgogi pot or a bowl of bibimbap should be in the middle,
and put the veges around it as the strips

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