Sydney International Food Festival: Flags, Brazil
Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty
33 comments
Awesome art. Flag campaign done differently.
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www.lbhat.com
TamSTAR well done. Looks cool.
can any1 explain what's in the middle?
Upside down passionfruit I think.
What a great campaign. So simple, yet so beautiful. Love it.
there is like a giant grape in the middle.
And cheated on that one using a plate with a green bottom ;)
Look a bit closer... I see banana leaves on the plate.
Great campaign. Very impressive.
Wow...brilliant campaign. It's is what we call "Dhasoo" in Mumbai...
Dear Mr.Dhasoo lal from Mumbai...tujhe sharam nahi aati aise done to death idea ko achcha bolte hue?
Flags made from food is a 19th century idea. That too sooooooooooooo many of them. As if one bad ad wasn't enough. Unimaginative advertising people like these should work some place else.
Ivan please check the quality of work being posted on this site. I am noticing a gradual deterioration.
Tune abhi tak kiya ukhada hai jo itna dhas de raha hai??? (What have you achieved till now that you're hollering so much?) A lot of good work can actually touch base with some similar idea from the past. It's the execution that makes the difference. Talking of imaginative advertising, why don't you post some of your own work and have the guts to own it up? Let's see who you are, smarty.
I'm always increasing the bar gradually. Maybe your taste gets more refined. The more you see the harder to show you something original.
Ivan Raszl, admin of AotW
Ivan...you're hot. Phew!
hey guest... u're rite. flag-ism is
not just with food, there are a hajjar phuking other stuff
which've been used to create flags of diff countries!
but this one's good from the art POV!
they showed me a picture & i laughed
dignity has never been photographed
Yes, in the popular and burgeoning field of making flags out of food and other stuff, this is a stand out example.
Much better than this one for instance.
http://adsoftheworld.com/media/print/sushi_qube_rotterdam_flag
Kudos to the food stylist.
these are really cool and i like them they have superb food styling but they remind me of
http://adsoftheworld.com/media/print/dodoni_ice_cream_popular_republic...
so i dont know how original they are, cause the whole flag idea was used before for food!!
look closely they are quite different ideas
It's an avocado in the middle. A really simple and used concept, but so well art directed. I like the selection of ingredients for each country.
Simple, but I like it!
I haven't seen flags done like this before. The art direction is really outstanding. Great campaign.
It's funny but you can clearly understand why advertising is becoming increasingly unimportant just by reading the comments here:
"I haven't seen flags done like this before", "A really simple and used concept, but so well art directed"... so what, who cares?
I'm taking a wild guess here, but maybe most people commenting here are from India, Thailand, wherever, where culture is really, really different and this kind of campaign would really cause a buzz and draw thousands of people to the festival... But believe me, everywhere (australia included, sorry) else this is just bad and irrelevant advertising.
Hey, where's Canada! (ok, what dish would that be...) OK. Where's Quebec, I want too see some poutine :-)
Si... lindo pero muy primera idea.
First idea.
So simple and to the point.
http://dearadvertisin.blogspot.com/
There's nothing wrong with reusing an old concept, as long as it's done right. In this case, the presentation is beautifully done. The food looks both appetizing and fresh while the flag colors are not compromised. Good job!
Despite its lacklustre art direction, "Sydney International Food Festival: Flags" is definitely worth a look, and few will be bored by it. It's a charming campaign that falls short of greatness, but is still worth a solid rating.
done 5 times only in bulgaria.
more flags? great. just what we need
When seeing some ad you think: "f...ck, why this idea isn't mine!?", you know that it is a really good piece of work. Great campaign!
maracujá com limão!
um prato tipico do brasil
I have to chime in with the chorus on these.
We've all seen flag campaigns before – some even done with food – but never as good as this.
Tip-top work. Congrats to the team.
Top work....newspapers are notoriously difficult clients...well done to all involved
not again flags!
In Brazil we have a lot of this fruits and we use a lot. Lime, pineapple and passion fruit .
Looks yummy
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