Sydney International Food Festival: Flags, Brazil

Advertising Agency: WHYBIN/TBWA, Sydney, Australia
Executive Creative Director: Garry Horner
Creative Director: Matt Kemsley
Art Director: Miles Jeffreys
Copywriter: Tammy Keegan
Photographer: Natalie Boog
Retoucher: Nick Mueller
Food Stylist: Trish Heagerty

September 2009


bhatnaturally's picture
95 pencils

Awesome art. Flag campaign done differently.

Guest's picture

TamSTAR well done. Looks cool.

rabbitz's picture
464 pencils

can any1 explain what's in the middle?

Guest's picture

Upside down passionfruit I think.

What a great campaign. So simple, yet so beautiful. Love it.

Guest's picture

there is like a giant grape in the middle.
And cheated on that one using a plate with a green bottom ;)

Guest's picture

Look a bit closer... I see banana leaves on the plate.

Great campaign. Very impressive.

Dev Kumar's picture
Dev Kumar
834 pencils

Wow...brilliant campaign. It's is what we call "Dhasoo" in Mumbai...

Guest's picture

Dear Mr.Dhasoo lal from Mumbai...tujhe sharam nahi aati aise done to death idea ko achcha bolte hue?

Flags made from food is a 19th century idea. That too sooooooooooooo many of them. As if one bad ad wasn't enough. Unimaginative advertising people like these should work some place else.

Ivan please check the quality of work being posted on this site. I am noticing a gradual deterioration.

Dev Kumar's picture
Dev Kumar
834 pencils

Tune abhi tak kiya ukhada hai jo itna dhas de raha hai??? (What have you achieved till now that you're hollering so much?) A lot of good work can actually touch base with some similar idea from the past. It's the execution that makes the difference. Talking of imaginative advertising, why don't you post some of your own work and have the guts to own it up? Let's see who you are, smarty.

ivan's picture

I'm always increasing the bar gradually. Maybe your taste gets more refined. The more you see the harder to show you something original.

Guest's picture
Guest're hot. Phew!

tirthomitro's picture
2758 pencils

hey guest... u're rite. flag-ism is
not just with food, there are a hajjar phuking other stuff
which've been used to create flags of diff countries!
but this one's good from the art POV!

they showed me a picture & i laughed
dignity has never been photographed

A stranger abroad's picture
A stranger abroad
427 pencils

Yes, in the popular and burgeoning field of making flags out of food and other stuff, this is a stand out example.

Much better than this one for instance.

Kudos to the food stylist.

mpared's picture
562 pencils

these are really cool and i like them they have superb food styling but they remind me of

so i dont know how original they are, cause the whole flag idea was used before for food!!

Guest's picture

look closely they are quite different ideas

Guest's picture

It's an avocado in the middle. A really simple and used concept, but so well art directed. I like the selection of ingredients for each country.

Guest's picture

Simple, but I like it!

Guest's picture

I haven't seen flags done like this before. The art direction is really outstanding. Great campaign.

Guest's picture

It's funny but you can clearly understand why advertising is becoming increasingly unimportant just by reading the comments here:
"I haven't seen flags done like this before", "A really simple and used concept, but so well art directed"... so what, who cares?
I'm taking a wild guess here, but maybe most people commenting here are from India, Thailand, wherever, where culture is really, really different and this kind of campaign would really cause a buzz and draw thousands of people to the festival... But believe me, everywhere (australia included, sorry) else this is just bad and irrelevant advertising.

lucdesaulniers's picture
1145 pencils

Hey, where's Canada! (ok, what dish would that be...) OK. Where's Quebec, I want too see some poutine :-)

silvi's picture
4172 pencils

Si... lindo pero muy primera idea.
First idea.

Guest's picture

So simple and to the point.

Guest's picture

There's nothing wrong with reusing an old concept, as long as it's done right. In this case, the presentation is beautifully done. The food looks both appetizing and fresh while the flag colors are not compromised. Good job!

Reality Check's picture
Reality Check
2358 pencils

Despite its lacklustre art direction, "Sydney International Food Festival: Flags" is definitely worth a look, and few will be bored by it. It's a charming campaign that falls short of greatness, but is still worth a solid rating.

Guest's picture

done 5 times only in bulgaria.

Guest's picture

more flags? great. just what we need

Arkadiusz's picture
1275 pencils

When seeing some ad you think: ", why this idea isn't mine!?", you know that it is a really good piece of work. Great campaign!

Anna Turkiewicz Advertising Agency
imagination powered by knowledge

Guest's picture

maracujá com limão!
um prato tipico do brasil

kgeiger's picture
7287 pencils

I have to chime in with the chorus on these.
We've all seen flag campaigns before – some even done with food – but never as good as this.
Tip-top work. Congrats to the team.

Guest's picture

Top work....newspapers are notoriously difficult clients...well done to all involved

pulchinela's picture
1175 pencils

not again flags!

Guest's picture

In Brazil we have a lot of this fruits and we use a lot. Lime, pineapple and passion fruit .

murrey87's picture
34 pencils

Looks yummy

Shiply on

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