SWU Movement: Michael

One less "Thriller" can save up to 54 liters of water. / Leave your inner singer out of the shower.

Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero
Published: January 2012

18 comments

Ograiba's picture
Ograiba
35 pencils

Fresh

Milan Solanki's picture
Milan Solanki
986 pencils

fresh but complicated

Ograiba's picture
Ograiba
35 pencils

Maybe, we must read the copy first to get the idea...

mr.x's picture
mr.x
956 pencils

a bit complicated idea which obviously needs to be explained.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very nice for me. good one

headoffice Communication's picture
headoffice Comm...
174 pencils

nice idea, could be better art direction.

SoCH_TO's picture
SoCH_TO
953 pencils

awesome work!!

Live with Passion

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Is this really true, I wonder? Is there so much water wasted by people singing in the shower and is it because they're signing or just lazy to get out?

tirthomitro's picture
tirthomitro
2764 pencils

ideawise - flimsy.
nice execution tho'.

they showed me a picture & i laughed
dignity has never been photographed

bate_palmas's picture
bate_palmas
1479 pencils

I must say it may not be true. There may not be much water wasted by singing in the shower.

But it resonates, it's really funny and really a new insight.

Congratulations.

kleenex's picture
kleenex
30898 pencils

great idea.

simonds08's picture
simonds08
598 pencils

i got it without reading the copy next to the logo. with that said, i don't think it's compelling enough to get me out of the shower faster. also, some of the copy in the other ads are hard to read over the background.

thedesignaddict's picture
thedesignaddict
5393 pencils

The skin/hair hanging from the jacket totally complicate this idea. I honestly didn't get it until someone explained it.

Billoughsby's picture
Billoughsby
5091 pencils

It's... unsettling. Lector/Gein territory here. Not a positive call to action.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jujocd's picture
jujocd
759 pencils

nice idea but too much elemnts

SoCH_TO's picture
SoCH_TO
953 pencils

Its cool !!

Live with Passion

Eight's picture
Eight
148 pencils

so 80's.

NicoCiego's picture
NicoCiego
1035 pencils

Where did they get these statistics? hm.

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