SWU Movement: Madonna

One less "Like a Virgin" can save up to 33 liters of water. / Leave your inner singer out of the shower.

Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero
Published: January 2012

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14 comments

mr.x's picture
mr.x
952 pencils

Ok, I like the idea. The visual is great. But like I commented earlier, it's a bit complicated. Why? Because you have to read the small copy next to the logo to understand.

Eugens's picture
Eugens
2630 pencils

Is it that hard to read 2 lines of copy? That's what counts as complicated these days? What do you do when you go near a library, get a panic attack?

mr.x's picture
mr.x
952 pencils

Be nice. There's a huge difference between books and ads. You choose a book to read it, YOU have made that choice. People don't choose to see ads, we stick them in their faces, especially nowadays when advertisement is everywhere. So the ad/idea should to be clear, but if you have to explain the ad/idea with words, then maybe it's a bit complicated or farfetched. Best ads are the ones that doesn't need a copy that explains it. My opinion! Respect it please.

Gi_bo's picture
Gi_bo
1385 pencils

You really didn´t understand it without reading the bottom text??, wow. But I assure you, that you are part of a very exclusive and limited minority group.
I personally think the bottom text is explaining the joke. People are really not that hard to fetch.

GiBo

mr.x's picture
mr.x
952 pencils

Where did I say that I (!) didn't get it? I said that the average person would have to read the second copy to get it. Stop trying to be a smart ass.

Gi_bo's picture
Gi_bo
1385 pencils

Woah!! chill out dude!!, I never said you "didn´t get it". I rethorically asked what you said in the above line: " ...you have to read the small copy next to the logo to understand." your own words. So don´t "smart ass" me if you have problems interpreting your own statements.

GiBo

mr.x's picture
mr.x
952 pencils

You did say that I didn't get it. But whatever. When I wrote "you" I meant "the average person", I thought I made that clear. And I'm still saying that the average person won't get it until he/she reads the second copy.

samarin's picture
samarin
26 pencils

i second mr.x's say on this...

Cheerriiee's picture
Cheerriiee
952 pencils

Visuals are great, but it took me a little after reading the copy to understand the whole idea.

Gualcor's picture
Gualcor
972 pencils

It's good but, why do women waste less water than men by taking a shower, shouldn't it be the opposite? Even Like a virgin is a longer song than thriller (without the choreography and stuff)

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

advertising ninja's picture
advertising ninja
587 pencils

its a loooooooong shot. its trying too hard for me.

thedesignaddict's picture
thedesignaddict
5329 pencils

The husk/body on the hanger totally obfuscates the idea.

Billoughsby's picture
Billoughsby
5091 pencils

Creepy as hell.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

fadirahhal's picture
fadirahhal
231 pencils

Love it..

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