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Michael

Agency: 
Published/Aired: 
January 2012
14409
Description: 

Print advertisment created by Fischer, Brazil for SWU, within the category: Public Interest, NGO.

One less "Thriller" can save up to 54 liters of water. / Leave your inner singer out of the shower.

Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero

Comments (18)

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Highest Rated

NicoCiego's picture
NicoCiego
Activity Score 1033

Where did they get these statistics? hm.

Ograiba's picture
Ograiba
Activity Score 35

Fresh

Milan Solanki's picture
Milan Solanki
Activity Score 994

fresh but complicated

Ograiba's picture
Ograiba
Activity Score 35

Maybe, we must read the copy first to get the idea...

mr.x's picture
mr.x
Activity Score 998

a bit complicated idea which obviously needs to be explained.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very nice for me. good one

headoffice Communication's picture
headoffice Comm...
Activity Score 196

nice idea, could be better art direction.

SoCH_TO's picture
SoCH_TO
Activity Score 967

awesome work!!

Live with Passion

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Is this really true, I wonder? Is there so much water wasted by people singing in the shower and is it because they're signing or just lazy to get out?

tirthomitro's picture
tirthomitro
Activity Score 2758

ideawise - flimsy.
nice execution tho'.

they showed me a picture & i laughed
dignity has never been photographed

bate_palmas's picture
bate_palmas
Activity Score 1479

I must say it may not be true. There may not be much water wasted by singing in the shower.

But it resonates, it's really funny and really a new insight.

Congratulations.

kleenex's picture
kleenex
Activity Score 48065

great idea.

simonds08's picture
simonds08
Activity Score 598

i got it without reading the copy next to the logo. with that said, i don't think it's compelling enough to get me out of the shower faster. also, some of the copy in the other ads are hard to read over the background.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The skin/hair hanging from the jacket totally complicate this idea. I honestly didn't get it until someone explained it.

Billoughsby's picture
Billoughsby
Activity Score 5142

It's... unsettling. Lector/Gein territory here. Not a positive call to action.

That's it.

jujocd's picture
jujocd
Activity Score 759

nice idea but too much elemnts

SoCH_TO's picture
SoCH_TO
Activity Score 967

Its cool !!

Live with Passion

Eight's picture
Eight
Activity Score 148

so 80's.

NicoCiego's picture
NicoCiego
Activity Score 1033

Where did they get these statistics? hm.

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