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Madonna

Agency: 
Published/Aired: 
January 2012
14019
Description: 

Print advertisment created by Fischer, Brazil for SWU, within the category: Public Interest, NGO.

One less "Like a Virgin" can save up to 33 liters of water. / Leave your inner singer out of the shower.

Advertising Agency: Fischer & Friends, Sao Paulo, Brazil
Creative Directors: Diogo Mello, Daniela Ribeiro
Art Directors: Diogo Mello, Jimmy Duarte
Copywriters: Daniela Ribeiro, Angelo Campana
Photographer: Daniel Klajmic
Post Production: Vector Zero

Comments (14)

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Highest Rated

fadirahhal's picture
fadirahhal
Activity Score 235

Love it..

mr.x's picture
mr.x
Activity Score 998

Ok, I like the idea. The visual is great. But like I commented earlier, it's a bit complicated. Why? Because you have to read the small copy next to the logo to understand.

Eugens's picture
Eugens
Activity Score 2624

Is it that hard to read 2 lines of copy? That's what counts as complicated these days? What do you do when you go near a library, get a panic attack?

mr.x's picture
mr.x
Activity Score 998

Be nice. There's a huge difference between books and ads. You choose a book to read it, YOU have made that choice. People don't choose to see ads, we stick them in their faces, especially nowadays when advertisement is everywhere. So the ad/idea should to be clear, but if you have to explain the ad/idea with words, then maybe it's a bit complicated or farfetched. Best ads are the ones that doesn't need a copy that explains it. My opinion! Respect it please.

gioborde's picture
gioborde
Activity Score 1387

You really didn´t understand it without reading the bottom text??, wow. But I assure you, that you are part of a very exclusive and limited minority group.
I personally think the bottom text is explaining the joke. People are really not that hard to fetch.

GiBo

mr.x's picture
mr.x
Activity Score 998

Where did I say that I (!) didn't get it? I said that the average person would have to read the second copy to get it. Stop trying to be a smart ass.

gioborde's picture
gioborde
Activity Score 1387

Woah!! chill out dude!!, I never said you "didn´t get it". I rethorically asked what you said in the above line: " ...you have to read the small copy next to the logo to understand." your own words. So don´t "smart ass" me if you have problems interpreting your own statements.

GiBo

mr.x's picture
mr.x
Activity Score 998

You did say that I didn't get it. But whatever. When I wrote "you" I meant "the average person", I thought I made that clear. And I'm still saying that the average person won't get it until he/she reads the second copy.

samarin's picture
samarin
Activity Score 26

i second mr.x's say on this...

Cheerriiee's picture
Cheerriiee
Activity Score 952

Visuals are great, but it took me a little after reading the copy to understand the whole idea.

Gualcor's picture
Gualcor
Activity Score 978

It's good but, why do women waste less water than men by taking a shower, shouldn't it be the opposite? Even Like a virgin is a longer song than thriller (without the choreography and stuff)

--
Stay low, move fast. Kill first, die last. 1 shot 1 kill, not luck, just skill.
http://www.facebook.com/gualcor

advertising ninja's picture
advertising ninja
Activity Score 616

its a loooooooong shot. its trying too hard for me.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

The husk/body on the hanger totally obfuscates the idea.

Billoughsby's picture
Billoughsby
Activity Score 5142

Creepy as hell.

That's it.

fadirahhal's picture
fadirahhal
Activity Score 235

Love it..

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