We'll Do Anything, Mountain cleaner

December 2009

Print advertisment created by Leo Burnett, Switzerland for Swiss Tourism, within the category: Transport.

We do everything for the perfect holiday.

Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Peter Brönnimann
Art Director: Dana Wirz
Photographer: Stephan Schacher

Comments (11)

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Highest Rated

rolling.stone's picture
Activity Score 2741

this one is better


~ Quite obviously, I have gathered no moss ! ~

bobby666's picture
Activity Score 1460

this one is good.

morse's picture
Activity Score 17775

Very funny! Great campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

slowrider's picture
Activity Score 648

one should not take life so seriously - as one will not come out of it alive.

John van de Vorstenbosch's picture
John van de Vor...
Activity Score 216

Uhm, funny? I must have a complete different sense of humour then..

The pay-off is get natural, and we get to see how the Swiss clean the mountains? Doesn't seem very natural to me..

dlue's picture
Activity Score 342

this is nice, the branding and direction is nice with the red band, once they run a few times i'll see the ad without having to see the ad. this is definitely the one of the series but the idea is nothing prolific...

maybe adding some shame humour to the series might take it to another level and give a better sense of voyeurism that these just hint at


sold's picture
Activity Score 3305

first of all: this is the best of campaing.

but... i found some noize:
they can do anything, include artificial cleaning... people search for natural places and they show us that the natural in swiss is actually hand/human made?

ok, this is advertising, but even here we need a little relevance... fun for fun dont sell allways.

i agree in part with John van de Vorstenbosch

CopyRight's picture
Activity Score 713

"We do everything for the perfect holiday" sounds like the client is talking, not Swiss Tourism. The idea is fine though.

silvi's picture
Activity Score 4172

Come on! Cleaning the mountains? No no no.

everartz's picture
Activity Score 7609

i remember a similar campaign that we did back in 2005 and it had a very similar thought.. anyway its a good approach

| everartz |

manal©'s picture
Activity Score 89

Poor concept.. anything else to make the tourism perfect other cleaning the mountains

nothing is impossible!

rolling.stone's picture
Activity Score 2741

this one is better


~ Quite obviously, I have gathered no moss ! ~