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Swiss Tourism: We'll Do Anything, Mountain cleaner

Swiss Tourism: We'll Do Anything, Mountain cleaner
Your rating: None Average: 6.6 (35 votes)

We do everything for the perfect holiday.

Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Peter Brönnimann
Art Director: Dana Wirz
Photographer: Stephan Schacher

11 Comments

bobby666's picture 1227 pencils

this one is good.

morse's picture 8308 pencils
8

Very funny! Great campaign.

What hath God wrought

slowrider's picture 641 pencils

nice campaign

http://www.youtube.com/watch?v=aKIqGYRuvbk&feature=related

one should not take life so seriously - as one will not come out of it alive.

John van de Vorstenbosch's picture 216 pencils

Uhm, funny? I must have a complete different sense of humour then..

The pay-off is get natural, and we get to see how the Swiss clean the mountains? Doesn't seem very natural to me..

dlue's picture 342 pencils

this is nice, the branding and direction is nice with the red band, once they run a few times i'll see the ad without having to see the ad. this is definitely the one of the series but the idea is nothing prolific...

maybe adding some shame humour to the series might take it to another level and give a better sense of voyeurism that these just hint at

cheers,
dlue

sold's picture 2618 pencils

first of all: this is the best of campaing.

but... i found some noize:
they can do anything, include artificial cleaning... people search for natural places and they show us that the natural in swiss is actually hand/human made?

ok, this is advertising, but even here we need a little relevance... fun for fun dont sell allways.

i agree in part with John van de Vorstenbosch

CopyRight's picture 717 pencils

"We do everything for the perfect holiday" sounds like the client is talking, not Swiss Tourism. The idea is fine though.

silvi's picture 4174 pencils

Come on! Cleaning the mountains? No no no.

everartz's picture 7251 pencils
8

i remember a similar campaign that we did back in 2005 and it had a very similar thought.. anyway its a good approach

| Everartz |

manal©'s picture 89 pencils

Poor concept.. anything else to make the tourism perfect other cleaning the mountains

nothing is impossible!

rolling.stone's picture 2750 pencils

this one is better

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