Swiss Tourism: We'll Do Anything, Cowbell
We do everything for the perfect holiday.
Advertising Agency: Spillmann/Felser/Leo Burnett, Switzerland
Creative Director: Martin Spillmann
Copywriter: Peter Brönnimann
Art Director: Dana Wirz
Photographer: Stephan Schacher



16 Comments
ok. nothing great.
Best of the three.
What hath God wrought
Again.. with the pay-off 'get natural', I don't see how showing how artificial Switserland is going to help your brand in any way. Sorry.
I think it's forced. There should be more than these about switzerland.
Bad photoshop.
worst!!!!!
nice campign
LOL
Such photograper waste!
regardless of the quality of concept of each of these series, totally memorable and that's the point.
Boring.
okay dokay
copywriter
mumbai
Early to bed, early to rise, work like hell and advertise
Cute idea. Nice campaign. me like
If you have so less to offer (green outdoors and mountains) emphasis on "we care about you" works a lot.
Looks like cut paste job.
why red band if its all natural
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~ Quite obviously, I have gathered no moss ! ~
umm hasn't this concept totally been done before by that holiday company (thomson??) who create the perfect beach etc for the holidayer?