Swiss National Insurance Company: IKEA

Okay, I'm going out on a limb with this one:

Best I can figure, these ads replicate existing ads for other products that have been modified to show the same situation after a little disaster.

If, and that's a big if, that is the idea then I like it. That is, as long as the two spreads run consecutively.

But hey, you never know.

You have a good point their Zulu. I get the obvious message however it feels a little parochial. If it were to be a side by side that would supply what I feel is missing. (interesting)

later

I believe this is a spoof of IKEA retail ads. I'd place it beside one anyway.

Is this supposed to indicate spontaneous human combustion? So life + property insurance?

The names of the furniture are all IKEA. Guess the ad itself looks exactly like an existing IKEA one. If so, great job.

Yes, it´s a "cover" of an Ikea ad, just like the next one (with the girl in the plaster) is a cover of an H&M ad. But I guess you have to be in the local market to make the link.