Swiss Life: Life’s Turns In A Sentence, 8

My career is the most important thing are my children.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

4 comments

certaintly's picture
certaintly
4056 pencils

i like the loan one more as it ties better to the product: financial planning.

i think this wouldve worked better if it were reversed "My children are the most important thing is my career" . this way, again, it speaks to planning for finances a lot better.

as to the recourse itself, really fun. really clever.

certaintly's picture
certaintly
4056 pencils

actually scratch that. i was overthinking it. it works great like this.

andylefty's picture
andylefty
4539 pencils

This was always a good set.

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