Swiss Life: Life’s Turns In A Sentence, 6

You are the only woman I love a man now.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

December, 2011


George Souza's picture
George Souza
116 pencils

hahahahah, excellent job.

This one is the best of the campaign, made me laugh.

Always a pleasure to see a good ad based on strong copywriting. It's becoming rare at these times.

.Clean art direction, supports the text just as it has to, no overshadowing. Nice.

morse's picture
17183 pencils

Very good campaign. Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Gincipit's picture
10 pencils

Great job! Funny and perfectly on the beam!

kleenex's picture
41162 pencils

I love the copy/

digifool's picture
263 pencils
shahidali's picture
4069 pencils

With a copy like this, who needs an art director:-)
Best campaign of the year. The whole series is awesome. Hats off to the copy writer. Clap clap clap.


Notorious's picture
666 pencils

hows ur njad friend doin. i heard hes busted.

outsmart me, if you can

shahidali's picture
4069 pencils

i like your desperation.


djspiralz's picture
491 pencils


Notorious's picture
666 pencils

lame, stupid and worst of all, it's a copycat.
when will you guys learn to make something exceptionally original? GROW OLD if you can't grow up.

outsmart me, if you can

Roger Keynes's picture
Roger Keynes
5498 pencils

Link thanks

The Jobless Writer
Will Think for Salary

gioborde's picture
1387 pencils

Wasn´t Digifools link enough to prove the same exact idea was done, just for a different product. Or you need a couple more???


Roger Keynes's picture
Roger Keynes
5498 pencils

Fuck it, it's Friday. Give me a couple more, Gi_.

The Jobless Writer
Will Think for Salary

Notorious's picture
666 pencils

outsmart me, if you can

Shahak's picture
28 pencils

why don't you stop spamming every print of this campaign with your unnecessary, childish comments?
If you claim it's done, post a link, if you don't have one, nobody cares.

atb2005's picture
13561 pencils

The link has been posted above.

I am pissed off! My favorite Canadian agency has been ripped off!

Shame on you, Leo Burnett!

Notorious's picture
666 pencils

Here's the link,
Now after you check it and you see when was it done please shuv the link up your dirty ass.

outsmart me, if you can

Shahak's picture
28 pencils

When, 3 years ago? I bet the people at Leo Burnett have been looking for an opportunity to rip it off since then.
And if they didn't, shame upon them for not looking up all advertising campaigns in the last 5 years and checking if the idea is original.

I don't even need to reply, your primitive language speaks for itself.

Notorious's picture
666 pencils

i LOVE my primitive language. why do you have a problem with it, why????!!!

outsmart me, if you can

NicoCiego's picture
1033 pencils

The idea works very well with SwissLife, but yes this is not the first time we saw this idea.

Lazarus's picture
1536 pencils

Kind of fun.

makelogobigger's picture
470 pencils

rip off.

Milan Solanki's picture
Milan Solanki
992 pencils


My_friend_Goo's picture
292 pencils

It's sad that it has been done before. Cause this was frigging awesome.

andylefty's picture
4535 pencils

Yes, like a smoking hot transexual.

rakel's picture
250 pencils

love it

mr.x's picture
998 pencils

Haha I like! Very good and also very fresh!

Bianconiglio's picture
406 pencils

the revenge of copywriting: stop abusing photoshop

shahidali's picture
4069 pencils

well said :-)


adgoodie's picture
184 pencils

I don't like this campaign not because it's a total hack job. I don't like it because the tagline doesn't work. It talks about "twists" and "turns" but you don't get that imagery from the copy or the way it's laid out. Maybe if the tagline was something like "For all of life's unexpected surprises" or "sudden challenges" etc.

coolhandme's picture
80 pencils

always steal from the best. if you have to steal.

advertising ninja's picture
advertising ninja
609 pencils

this campaign shows me how beautiful and great advertising can get. love the whole series.

aww.. been done before. still nice job tho.. good insight.
9/10 --> 7/10

Big McLargehuge's picture
Big McLargehuge
76 pencils

Great series. I don't hold it against them that something similar has been done before.

It'sNotEvenLikeThat's picture
5 pencils

Very very nice

MikeYikes's picture
117 pencils

Nicely done. The writing is good: the words flow flawlessly from one sentiment to the next. Great job.

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