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Life’s Turns In A Sentence, 6

Agency: 
Published/Aired: 
December 2011
Description: 

You are the only woman I love a man now.
For all life's twists and turns: Flexible financial plans.

Comments (35)

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Highest Rated

MikeYikes's picture
MikeYikes
Activity Score 117

Nicely done. The writing is good: the words flow flawlessly from one sentiment to the next. Great job.

George Souza's picture
George Souza
Activity Score 116

hahahahah, excellent job.

This one is the best of the campaign, made me laugh.

Always a pleasure to see a good ad based on strong copywriting. It's becoming rare at these times.

.Clean art direction, supports the text just as it has to, no overshadowing. Nice.

morse's picture
morse
Activity Score 17364

Very good campaign. Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Gincipit's picture
Gincipit
Activity Score 10

Great job! Funny and perfectly on the beam!

kleenex's picture
kleenex
Activity Score 43473

I love the copy/

digifool's picture
digifool
Activity Score 264
shahidali's picture
shahidali
Activity Score 4069

With a copy like this, who needs an art director:-)
Best campaign of the year. The whole series is awesome. Hats off to the copy writer. Clap clap clap.

shahid

Notorious's picture
Notorious
Activity Score 666

hows ur njad friend doin. i heard hes busted.

outsmart me, if you can

shahidali's picture
shahidali
Activity Score 4069

i like your desperation.

shahid

djspiralz's picture
djspiralz
Activity Score 491

cool!

Notorious's picture
Notorious
Activity Score 666

lame, stupid and worst of all, it's a copycat.
when will you guys learn to make something exceptionally original? GROW OLD if you can't grow up.

outsmart me, if you can

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Link thanks

The Jobless Writer
Will Think for Salary

gioborde's picture
gioborde
Activity Score 1387

Wasn´t Digifools link enough to prove the same exact idea was done, just for a different product. Or you need a couple more???

GiBo

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Fuck it, it's Friday. Give me a couple more, Gi_.

The Jobless Writer
Will Think for Salary

Notorious's picture
Notorious
Activity Score 666

outsmart me, if you can

Shahak's picture
Shahak
Activity Score 28

why don't you stop spamming every print of this campaign with your unnecessary, childish comments?
If you claim it's done, post a link, if you don't have one, nobody cares.

atb2005's picture
atb2005
Activity Score 13561

The link has been posted above.

I am pissed off! My favorite Canadian agency has been ripped off!

Shame on you, Leo Burnett!

Notorious's picture
Notorious
Activity Score 666

Here's the link, http://adsoftheworld.com/media/print/bens_insect_repellent_beer
Now after you check it and you see when was it done please shuv the link up your dirty ass.

outsmart me, if you can

Shahak's picture
Shahak
Activity Score 28

When, 3 years ago? I bet the people at Leo Burnett have been looking for an opportunity to rip it off since then.
And if they didn't, shame upon them for not looking up all advertising campaigns in the last 5 years and checking if the idea is original.

I don't even need to reply, your primitive language speaks for itself.

Notorious's picture
Notorious
Activity Score 666

i LOVE my primitive language. why do you have a problem with it, why????!!!

outsmart me, if you can

NicoCiego's picture
NicoCiego
Activity Score 1033

The idea works very well with SwissLife, but yes this is not the first time we saw this idea.
http://adsoftheworld.com/media/print/bens_insect_repellent_beer

Lazarus's picture
Lazarus
Activity Score 1536

Kind of fun.

makelogobigger's picture
makelogobigger
Activity Score 470

rip off.

Milan Solanki's picture
Milan Solanki
Activity Score 994

पलंगतोड!

My_friend_Goo's picture
My_friend_Goo
Activity Score 292

It's sad that it has been done before. Cause this was frigging awesome.

andylefty's picture
andylefty
Activity Score 4535

Yes, like a smoking hot transexual.

rakel's picture
rakel
Activity Score 250

love it

mr.x's picture
mr.x
Activity Score 998

Haha I like! Very good and also very fresh!

Bianconiglio's picture
Bianconiglio
Activity Score 406

the revenge of copywriting: stop abusing photoshop

shahidali's picture
shahidali
Activity Score 4069

well said :-)

shahid

adgoodie's picture
adgoodie
Activity Score 184

I don't like this campaign not because it's a total hack job. I don't like it because the tagline doesn't work. It talks about "twists" and "turns" but you don't get that imagery from the copy or the way it's laid out. Maybe if the tagline was something like "For all of life's unexpected surprises" or "sudden challenges" etc.

coolhandme's picture
coolhandme
Activity Score 80

always steal from the best. if you have to steal.

advertising ninja's picture
advertising ninja
Activity Score 609

this campaign shows me how beautiful and great advertising can get. love the whole series.

aww.. been done before. still nice job tho.. good insight.
9/10 --> 7/10

Big McLargehuge's picture
Big McLargehuge
Activity Score 76

Great series. I don't hold it against them that something similar has been done before.

It'sNotEvenLikeThat's picture
It'sNotEvenLikeThat
Activity Score 5

Very very nice

mikelatshaw.com

MikeYikes's picture
MikeYikes
Activity Score 117

Nicely done. The writing is good: the words flow flawlessly from one sentiment to the next. Great job.

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