Swiss Life: Life’s Turns In A Sentence, 6

You are the only woman I love a man now.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo


George Souza's picture
George Souza
116 pencils

hahahahah, excellent job.

This one is the best of the campaign, made me laugh.

Always a pleasure to see a good ad based on strong copywriting. It's becoming rare at these times.

.Clean art direction, supports the text just as it has to, no overshadowing. Nice.

morse's picture
16480 pencils

Very good campaign. Bravo!

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Gincipit's picture
10 pencils

Great job! Funny and perfectly on the beam!

kleenex's picture
33119 pencils

I love the copy/

digifool's picture
255 pencils
shahidali's picture
4067 pencils

With a copy like this, who needs an art director:-)
Best campaign of the year. The whole series is awesome. Hats off to the copy writer. Clap clap clap.


Notorious's picture
631 pencils

hows ur njad friend doin. i heard hes busted.

outsmart me, if you can

shahidali's picture
4067 pencils

i like your desperation.


djspiralz's picture
491 pencils


Notorious's picture
631 pencils

lame, stupid and worst of all, it's a copycat.
when will you guys learn to make something exceptionally original? GROW OLD if you can't grow up.

outsmart me, if you can

Roger Keynes's picture
Roger Keynes
5498 pencils

Link thanks

Will Think for Salary

Gi_bo's picture
1385 pencils

Wasn´t Digifools link enough to prove the same exact idea was done, just for a different product. Or you need a couple more???


Roger Keynes's picture
Roger Keynes
5498 pencils

Fuck it, it's Friday. Give me a couple more, Gi_.

Will Think for Salary

Notorious's picture
631 pencils

outsmart me, if you can

Shahak's picture
28 pencils

why don't you stop spamming every print of this campaign with your unnecessary, childish comments?
If you claim it's done, post a link, if you don't have one, nobody cares.

atb2005's picture
13567 pencils

The link has been posted above.

I am pissed off! My favorite Canadian agency has been ripped off!

Shame on you, Leo Burnett!

Notorious's picture
631 pencils

Here's the link,
Now after you check it and you see when was it done please shuv the link up your dirty ass.

outsmart me, if you can

Shahak's picture
28 pencils

When, 3 years ago? I bet the people at Leo Burnett have been looking for an opportunity to rip it off since then.
And if they didn't, shame upon them for not looking up all advertising campaigns in the last 5 years and checking if the idea is original.

I don't even need to reply, your primitive language speaks for itself.

Notorious's picture
631 pencils

i LOVE my primitive language. why do you have a problem with it, why????!!!

outsmart me, if you can

NicoCiego's picture
1035 pencils

The idea works very well with SwissLife, but yes this is not the first time we saw this idea.

Lazarus's picture
1538 pencils

Kind of fun.

makelogobigger's picture
417 pencils

rip off.

STFU and Make the Logo BIGGER!

Milan Solanki's picture
Milan Solanki
988 pencils


My_friend_Goo's picture
289 pencils

It's sad that it has been done before. Cause this was frigging awesome.

andylefty's picture
4539 pencils

Yes, like a smoking hot transexual.

rakel's picture
250 pencils

love it

mr.x's picture
972 pencils

Haha I like! Very good and also very fresh!

Bianconiglio's picture
406 pencils

the revenge of copywriting: stop abusing photoshop

shahidali's picture
4067 pencils

well said :-)


adgoodie's picture
184 pencils

I don't like this campaign not because it's a total hack job. I don't like it because the tagline doesn't work. It talks about "twists" and "turns" but you don't get that imagery from the copy or the way it's laid out. Maybe if the tagline was something like "For all of life's unexpected surprises" or "sudden challenges" etc.

coolhandme's picture
80 pencils

always steal from the best. if you have to steal.

advertising ninja's picture
advertising ninja
599 pencils

this campaign shows me how beautiful and great advertising can get. love the whole series.

aww.. been done before. still nice job tho.. good insight.
9/10 --> 7/10

Big McLargehuge's picture
Big McLargehuge
76 pencils

Great series. I don't hold it against them that something similar has been done before.

It'sNotEvenLikeThat's picture
4 pencils

Very very nice

MikeYikes's picture
117 pencils

Nicely done. The writing is good: the words flow flawlessly from one sentiment to the next. Great job.

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