PRESENTSCLIO 2012

Swiss Life: Life’s Turns In A Sentence, 3

I'm not interested in getting married in church is more romantic.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

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7 comments

shahidali's picture
shahidali
4069 pencils

I'm in love with the series.
Best campaign of the year.

shahid

atb2005's picture
atb2005
13567 pencils

I thought I misread. No I didn't. You did write that this was the best campaign of the year. I must be dreaming. Because this cannot be the best campaign of the year.

I personally think it's a good campaign, but not stellar.

shahidali's picture
shahidali
4069 pencils

you know, i get your point. well, why i like it is because of the superb transformation from one state of mind/situation to another captured in the copy so 'EFFORTLESSLY' that it sounds so natural. And its simple, connects well and has light humor.

some stupids are giving the link of repellent ads. they don't know that these techniques have been used by by old comedians to show how two contradictory news can be placed in a news paper side by side and can sound so funny. its a very old route and it fits to the usp of the product so well.

I may have overemphasized a bit saying it the best campaign; well it could be 'one of the best'. but then, i'm a fan of copy based ads.

shahid

Notorious's picture
Notorious
631 pencils

hahaha... some shitwhole got angry. chill kabibi chill... its the season for u ppl to nod yer head and bleed for allaballa

outsmart me, if you can

jenny ray's picture
jenny ray
52 pencils

Good copywriting.

Unfortunately, good copy writing too.

http://adsoftheworld.com/media/print/bens_insect_repellent_camping

andylefty's picture
andylefty
4537 pencils

Oh snap. I'd forgive them if they didn't know about it because the tag-line is so different.

Notorious's picture
Notorious
631 pencils

outsmart me, if you can

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