Swiss Life: Life’s Turns In A Sentence, 3

I'm not interested in getting married in church is more romantic.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

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7 comments

4056 pencils

shahidaliThursday, December 1, 2011 - 14:07

I'm in love with the series.
Best campaign of the year.

shahid

13639 pencils

atb2005Thursday, December 1, 2011 - 19:37

I thought I misread. No I didn't. You did write that this was the best campaign of the year. I must be dreaming. Because this cannot be the best campaign of the year.

I personally think it's a good campaign, but not stellar.

4056 pencils

shahidaliFriday, December 2, 2011 - 15:43

you know, i get your point. well, why i like it is because of the superb transformation from one state of mind/situation to another captured in the copy so 'EFFORTLESSLY' that it sounds so natural. And its simple, connects well and has light humor.

some stupids are giving the link of repellent ads. they don't know that these techniques have been used by by old comedians to show how two contradictory news can be placed in a news paper side by side and can sound so funny. its a very old route and it fits to the usp of the product so well.

I may have overemphasized a bit saying it the best campaign; well it could be 'one of the best'. but then, i'm a fan of copy based ads.

shahid

629 pencils

NotoriousSunday, December 4, 2011 - 04:00

hahaha... some shitwhole got angry. chill kabibi chill... its the season for u ppl to nod yer head and bleed for allaballa

outsmart me, if you can

4428 pencils

andyleftyFriday, December 2, 2011 - 03:30

Oh snap. I'd forgive them if they didn't know about it because the tag-line is so different.

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