Swiss Life: Life’s Turns In A Sentence, 2

I never want children are great.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

6 comments

shahidali's picture
shahidali
4069 pencils

Simply Brilliant. Somehow gives the impression that simple things may be very difficult to see. So simple yet so rare.

shahid

Mytwocents's picture
Mytwocents
200 pencils

A good headline campaign in the middle of the digital era??? how refreshing.
Simple, insightful, clever and above all CHEAP!

Notorious's picture
Notorious
631 pencils

good as in copycat??

outsmart me, if you can

jenny ray's picture
jenny ray
52 pencils

Good copywriting.

Unfortunately, good copy writing too.

http://adsoftheworld.com/media/print/bens_insect_repellent_camping

coolhandme's picture
coolhandme
80 pencils

great copycat

KimKong's picture
KimKong
198 pencils

I LOVE the ads in this campaign. I think it's superbly clever, witty, encourages multiple readings, is easy to take in and really ties to the brand and slogan.

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