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Life’s Turns In A Sentence, 2

Agency: 
Published/Aired: 
December 2011
Description: 

I never want children are great.
For all life's twists and turns: Flexible financial plans.

Comments (6)

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Highest Rated

KimKong's picture
KimKong
Activity Score 198

I LOVE the ads in this campaign. I think it's superbly clever, witty, encourages multiple readings, is easy to take in and really ties to the brand and slogan.

shahidali's picture
shahidali
Activity Score 4069

Simply Brilliant. Somehow gives the impression that simple things may be very difficult to see. So simple yet so rare.

shahid

Mytwocents's picture
Mytwocents
Activity Score 285

A good headline campaign in the middle of the digital era??? how refreshing.
Simple, insightful, clever and above all CHEAP!

Notorious's picture
Notorious
Activity Score 666

good as in copycat??

outsmart me, if you can

jenny ray's picture
jenny ray
Activity Score 52

Good copywriting.

Unfortunately, good copy writing too.

http://adsoftheworld.com/media/print/bens_insect_repellent_camping

coolhandme's picture
coolhandme
Activity Score 80

great copycat

KimKong's picture
KimKong
Activity Score 198

I LOVE the ads in this campaign. I think it's superbly clever, witty, encourages multiple readings, is easy to take in and really ties to the brand and slogan.

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