Swiss Life: Life’s Turns In A Sentence, 12

I'll love you till the end came unexpectedly.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

Related videos by Shutterstock

7 comments

certaintly's picture
certaintly
4060 pencils

also hilarious.

too many though, getting to be overkill

GrumpyArtDirector's picture
GrumpyArtDirector
823 pencils

Ok, guys, it was a great campaign last year, but coming up with some new executions of the exact same idea to try and snatch a few more awards is just lazy.

Andrej Troha's picture
Andrej Troha
613 pencils

Beating the 2011 idea to death... yes, that's just lazy.

kleenex's picture
kleenex
25556 pencils

So what. I still like it.

Andrej Troha's picture
Andrej Troha
613 pencils

Don't remember forbidding you liking it...

jackblack's picture
jackblack
2230 pencils

Not a bad word play. But it's definitely not the Economist.

jbuckingham's picture
jbuckingham
713 pencils

Did Ben's Insect Repellent do this first?

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments