Swiss Life: Life’s Turns In A Sentence, 12

I'll love you till the end came unexpectedly.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

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certaintly's picture
4060 pencils

also hilarious.

too many though, getting to be overkill

GrumpyArtDirector's picture
823 pencils

Ok, guys, it was a great campaign last year, but coming up with some new executions of the exact same idea to try and snatch a few more awards is just lazy.

Andrej Troha's picture
Andrej Troha
613 pencils

Beating the 2011 idea to death... yes, that's just lazy.

kleenex's picture
25556 pencils

So what. I still like it.

Andrej Troha's picture
Andrej Troha
613 pencils

Don't remember forbidding you liking it...

jackblack's picture
2230 pencils

Not a bad word play. But it's definitely not the Economist.

jbuckingham's picture
713 pencils

Did Ben's Insect Repellent do this first?

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