Swiss Life: Life’s Turns In A Sentence, 1

I love my house now belongs to my ex-wife.
For all life's twists and turns: Flexible financial plans.

Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

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9 comments

maoguerraf's picture
maoguerraf
4 pencils

Done

Billoughsby's picture
Billoughsby
5091 pencils

Link it, Lincoln.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Mytwocents's picture
Mytwocents
160 pencils

hahaha Classy. Love the concept

Billoughsby's picture
Billoughsby
5091 pencils

Ten stars for maoguerraf

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

jenny ray's picture
jenny ray
52 pencils

Good copywriting.

Unfortunately, good copy writing too.

http://adsoftheworld.com/media/print/bens_insect_repellent_camping

Justin Evans's picture
Justin Evans
57 pencils

Really good copywriting. The whole campaign is great. I wonder if they thought to differentiate the copy slightly to emphasize the twist. E.g. with colour or something?

Notorious's picture
Notorious
631 pencils

people into copy cat can't think much, they're not creative. in other words you're asking for too much.

outsmart me, if you can

flurl's picture
flurl
97 pencils

You must be an art director hehe

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