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Post-It-Man

Agency Network: 
Published/Aired: 
April 2010
Description: 

Print advertisment created by Euro RSCG, Switzerland for Swiss Cancer League, within the category: Public Interest, NGO.

Our skin never forgets
Three sunbathing tips:
1. Apply sunscreen 30 minutes before
2. High sun protection factor
3. Avoid midday sun

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer

Comments (21)

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Highest Rated

feddy_boo179's picture
feddy_boo179
Activity Score 71

I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^

tirthomitro's picture
tirthomitro
Activity Score 2758

HUH??!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

john.lighttern's picture
john.lighttern
Activity Score 216

reminded me that skittles campaign.

its a film, the guy all made of postits, remember?

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353

done

Paloma's picture
Paloma
Activity Score 531

I don't like it. And I don't get it

bad astronaut's picture
bad astronaut
Activity Score 544

even though it's so obvious?

tytpol's picture
tytpol
Activity Score 777

Too much.

shitmonk's picture
shitmonk
Activity Score 465

strong copy, im not sure about humourous approach, could work or could backfire, skin might not forget but we might.

Knicknack's picture
Knicknack
Activity Score 20

Great insight - great idea. Like it a lot - especially as an ambient media execution.

Shadow Ops's picture
Shadow Ops
Activity Score 148

This is just odd. A lot of work with no "aha"moment. Sure there is this odd pink family staged with "real people" sunning themselves at a water park lawn...LIKE YOU DO...It looks fake and staged which is ok I guess b/c they probably left it there for people to see later. This would be a lot better if the post its were sun burn orange or something but how in the hell do you get sunburned colored POST ITS!!!...blahhhh

Let's keep advertising fun

bad astronaut's picture
bad astronaut
Activity Score 544

"hell do you get sunburned colored POST ITS!!!"... - Are you really trying to figure that out? You belong in marketing.

bad astronaut's picture
bad astronaut
Activity Score 544

repost*

mik's picture
mik
Activity Score 16
brandingworthspreading's picture
brandingworthsp...
Activity Score 648

A bit too much. People will pay attention for sure..

Hibon's picture
Hibon
Activity Score 3736

old idea.Seen for lots of "brands"

Simple ideas are the best !

sandhya rao's picture
sandhya rao
Activity Score 217

copy is good but the execution is not that.....effective.

feddy_boo179's picture
feddy_boo179
Activity Score 71

I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^

mikeelrapido's picture
mikeelrapido
Activity Score 1929

If this one is guerilla, it's ok..

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Corbeen's picture
Corbeen
Activity Score 1093

this is what happens when u take someone else approach for your idea.
scholz and friends did it long time ago. Ramezani got the link already.

Guest's picture
Guest

The Film OFFICE SPACE ring any bells? Not for cancer, but for the idea of using post-its.

http://www.imdb.com/media/rm3550649344/tt0151804

Wouter Blom Zoekmachine Marketing Bureau Stramark.nl's picture
Wouter Blom Zoe...
Activity Score 2

Great campaign! more people should take this message to their skin :-)

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