Swiss Cancer League: Post-It-Man

Our skin never forgets
Three sunbathing tips:
1. Apply sunscreen 30 minutes before
2. High sun protection factor
3. Avoid midday sun

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
Published: Summer 2009

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21 comments

tirthomitro's picture
tirthomitro
2720 pencils

HUH??!!!!!!

they showed me a picture & i laughed
dignity has never been photographed

john.lighttern's picture
john.lighttern
216 pencils

reminded me that skittles campaign.

its a film, the guy all made of postits, remember?

beingofageoldgrace's picture
beingofageoldgrace
335 pencils

done

Paloma's picture
Paloma
525 pencils

I don't like it. And I don't get it

bad astronaut's picture
bad astronaut
544 pencils

even though it's so obvious?

tytpol's picture
tytpol
776 pencils

Too much.

checkhill's picture
checkhill
465 pencils

strong copy, im not sure about humourous approach, could work or could backfire, skin might not forget but we might.

Knicknack's picture
Knicknack
20 pencils

Great insight - great idea. Like it a lot - especially as an ambient media execution.

Shadow Ops's picture
Shadow Ops
150 pencils

This is just odd. A lot of work with no "aha"moment. Sure there is this odd pink family staged with "real people" sunning themselves at a water park lawn...LIKE YOU DO...It looks fake and staged which is ok I guess b/c they probably left it there for people to see later. This would be a lot better if the post its were sun burn orange or something but how in the hell do you get sunburned colored POST ITS!!!...blahhhh

Let's keep advertising fun

bad astronaut's picture
bad astronaut
544 pencils

"hell do you get sunburned colored POST ITS!!!"... - Are you really trying to figure that out? You belong in marketing.

bad astronaut's picture
bad astronaut
544 pencils

repost*

mik's picture
mik
16 pencils
brandingworthspreading's picture
brandingworthsp...
648 pencils

A bit too much. People will pay attention for sure..

Hibon's picture
Hibon
3731 pencils

old idea.Seen for lots of "brands"

Simple ideas are the best !

sandhya rao's picture
sandhya rao
217 pencils

copy is good but the execution is not that.....effective.

feddy_boo179's picture
feddy_boo179
71 pencils

I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^

mikeelrapido's picture
mikeelrapido
1929 pencils

If this one is guerilla, it's ok..

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Corbeen's picture
Corbeen
1070 pencils

this is what happens when u take someone else approach for your idea.
scholz and friends did it long time ago. Ramezani got the link already.

Guest's picture
Guest

The Film OFFICE SPACE ring any bells? Not for cancer, but for the idea of using post-its.

http://www.imdb.com/media/rm3550649344/tt0151804

Wouter Blom Zoekmachine Marketing Bureau Stramark.nl's picture
Wouter Blom Zoe...
2 pencils

Great campaign! more people should take this message to their skin :-)

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