Swiss Cancer League: Post-It-Man

Our skin never forgets
Three sunbathing tips:
1. Apply sunscreen 30 minutes before
2. High sun protection factor
3. Avoid midday sun

Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
Published: Summer 2009


tirthomitro's picture
2764 pencils


they showed me a picture & i laughed
dignity has never been photographed

john.lighttern's picture
216 pencils

reminded me that skittles campaign.

its a film, the guy all made of postits, remember?

beingofageoldgrace's picture
342 pencils


Paloma's picture
531 pencils

I don't like it. And I don't get it

bad astronaut's picture
bad astronaut
544 pencils

even though it's so obvious?

tytpol's picture
777 pencils

Too much.

checkhill's picture
465 pencils

strong copy, im not sure about humourous approach, could work or could backfire, skin might not forget but we might.

Knicknack's picture
20 pencils

Great insight - great idea. Like it a lot - especially as an ambient media execution.

Shadow Ops's picture
Shadow Ops
150 pencils

This is just odd. A lot of work with no "aha"moment. Sure there is this odd pink family staged with "real people" sunning themselves at a water park lawn...LIKE YOU DO...It looks fake and staged which is ok I guess b/c they probably left it there for people to see later. This would be a lot better if the post its were sun burn orange or something but how in the hell do you get sunburned colored POST ITS!!!...blahhhh

Let's keep advertising fun

bad astronaut's picture
bad astronaut
544 pencils

"hell do you get sunburned colored POST ITS!!!"... - Are you really trying to figure that out? You belong in marketing.

bad astronaut's picture
bad astronaut
544 pencils


mik's picture
16 pencils
brandingworthspreading's picture
648 pencils

A bit too much. People will pay attention for sure..

Hibon's picture
3736 pencils

old idea.Seen for lots of "brands"

Simple ideas are the best !

sandhya rao's picture
sandhya rao
217 pencils

copy is good but the execution is not that.....effective.

feddy_boo179's picture
71 pencils

I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^

mikeelrapido's picture
1929 pencils

If this one is guerilla, it's ok..


Corbeen's picture
1095 pencils

this is what happens when u take someone else approach for your idea.
scholz and friends did it long time ago. Ramezani got the link already.

Guest's picture

The Film OFFICE SPACE ring any bells? Not for cancer, but for the idea of using post-its.

Wouter Blom Zoekmachine Marketing Bureau's picture
Wouter Blom Zoe...
2 pencils

Great campaign! more people should take this message to their skin :-)

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