Swiss Cancer League: Post-It-Man
Our skin never forgets
Three sunbathing tips:
1. Apply sunscreen 30 minutes before
2. High sun protection factor
3. Avoid midday sun
Advertising Agency: Euro RSCG, Zurich, Switzerland
Creative Director: Axel Eckstein
Art Director: Rob Hartmann
Copywriter: Wolfgang Bark
Graphic Design: Roswitha Brülisauer
Published: Summer 2009
23 Comments
HUH??!!!!!!
they showed me a picture & i laughed
dignity has never been photographed
reminded me that skittles campaign.
its a film, the guy all made of postits, remember?
done
I don't like it. And I don't get it
even though it's so obvious?
Too much.
www.tytpol.com
strong copy, im not sure about humourous approach, could work or could backfire, skin might not forget but we might.
Great insight - great idea. Like it a lot - especially as an ambient media execution.
This is just odd. A lot of work with no "aha"moment. Sure there is this odd pink family staged with "real people" sunning themselves at a water park lawn...LIKE YOU DO...It looks fake and staged which is ok I guess b/c they probably left it there for people to see later. This would be a lot better if the post its were sun burn orange or something but how in the hell do you get sunburned colored POST ITS!!!...blahhhh
Let's keep advertising fun
"hell do you get sunburned colored POST ITS!!!"... - Are you really trying to figure that out? You belong in marketing.
repost*
I like it.
Same approach: http://adsoftheworld.com/media/ambient/stadt_apotheke_kreuzlingen_skin...
A bit too much. People will pay attention for sure..
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old idea.Seen for lots of "brands"
Simple ideas are the best !
copy is good but the execution is not that.....effective.
I wonder why they used the pink color for skin cancer approach. . . in my opinion, yellow outscores in this situation as it resembles sunlight affection much better. Anyway, good campaign ^^
If this one is guerilla, it's ok..
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http://www.off-the-record.de/wp-content/uploads/2007/05/sj-1.jpg
this is what happens when u take someone else approach for your idea.
scholz and friends did it long time ago. Ramezani got the link already.
The Film OFFICE SPACE ring any bells? Not for cancer, but for the idea of using post-its.
http://www.imdb.com/media/rm3550649344/tt0151804
I found this post very interesting and as well as important .It will give awareness people about cancer and they could save life of many people by donation...
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Great campaign! more people should take this message to their skin :-)
It's a movie, the man does all postition, remember?
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