Swirl Vacuum Cleaner Bags: Springfield

Y Springfield
Swirl Dust Filter Bags

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Carsten Bolk
Copywriter: Marc Steinberg
Account Manager: Julius Möbius/Ulrike Heinecke
Account Supervisor: Dirk Bittermann
Art Buyer: Eva Á Wengen
Art Director: Bernd Faust
Photographer: Jost Hiller

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13 comments

Guest's picture
Guest

i need your help. please explain me this one? i realy dont get it.
"Y Springfield"? was there before "HEY Springfield" ?

Guest's picture
Guest

Didn't understand the connect between Springfield (I'm assuming this is with reference to the apparel brand) and Swirl...care to enlighten one?

Guest's picture
Guest

Dusty Springfield was a singer. The next one is Ziggy Stardust, which is more of a giveaway.

Guest's picture
Guest

So in German dust is "dust" or everybody speaks english. isn't it? At least in Düsseldorf.

Guest's picture
Guest

In Germany speak english?

divschadha's picture
divschadha
29 pencils

BAD!!!!

Divya Chadha

Guest's picture
Guest

Jerry Springfield?

Guest's picture
Guest

this is crap. shouldn't have even got a finalist at cannes.

Guest's picture
Guest

this is soo full of shit.

Guest's picture
Guest

who the hell is dusty springfield? even if he was known, this is horrendous.

ie06gg's picture
ie06gg
132 pencils

It does not mean when you don't get it. It's a bad ad. It usually means you are not the target market! It was not intended for you.

If you were actually intellectual regarding ads...you would realize that the target market are mothers in their 40s to 50s who likely have heard of these people. Ranting about cannes winners does not make you one.

It's easier to criticize than to create.

Guest's picture
Guest

Love your analysis..so true..dont criticize ads just as a print copy. art direction, or copy writing..consider the fact that they are supposed to increase awareness or provide the target market with some incentive to buy.

Nike Diesel's picture
Nike Diesel
13339 pencils

Not true at all.

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