SweetBands is a recently launched line of sweatbands targeting a younger, active demographic. Supporting the release of “The Stache” SweetBand, thirtysevenclick created a series of ads with “naked” women wearing only a SweetBand. In line with the product’s light-hearted branding, the series is meant to convey the idea that the wearer needs only a SweetBand to be unique.
Advertising Agency: Thirtysevenclick, USA
Creative Director: Paul Klinke
Art Director: Tobin Nageotte
Photographers: Tim Hook, Tobin Nageotte
Special thanks: Emily Denker, Karen Hirsch, Lindsay Soule
Published: September 2011