Swedish Committee for Afghanistan: Pen

Knowledge can set you free.
Members of SAK support education for boys and girls in Afghanistan. Knowledge and equality are the fundamentals for development. Join us. Thank you for your support.

Advertising Agency: Publicis Stockholm, Sweden
Art Directors / Copywriters / Illustrators: Martin Edman, Philip Ahlqwist
Account Director: Magnus Svensson
Published: December 2008

16 comments

Hibon's picture
Hibon
3736 pencils

nice idea.

Simple ideas are the best !

Guest's picture
Guest

excellent concept

Guest's picture
Guest

The pen is stronger than the sword...

Sorry, but it's a very old concept.

Dale's picture
Dale
370 pencils

Of course it's an old concept. And taking known concepts and utilising them in a way to promote something has a name: advertising. Please feel free to reinvent the wheel with all of your concepts but forgive the rest of the world for identifying an association.

Having said that, I think the ad could do more. The imagery has a strong connection and is emotionally evocative but I feel the copy is a bit of a let down. For me it doesn't connect with the imagery as well as it could but that might be a translation issue.

- The only thing more rare than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

izmild's picture
izmild
770 pencils

Good concept but old. Sorry!

everartz's picture
everartz
7611 pencils

cool work...
--
Everartz

| Everartz |

Goblin's picture
Goblin
409 pencils

long time no see :)

karan raghav's picture
karan raghav
210 pencils

good concept.

Guest's picture
Guest

Booooooring.

Guest's picture
Guest

it's the same idea that use the designer fukuda in his work called "victory", nothing new...

Hi everyone, from argentina...

Guest's picture
Guest

Haha... argentina here too.

I was gonna say... "Fukuda anyone???" but you beat me to it.

This guys need to brush up on their design books.

luispiter's picture
luispiter
2756 pencils
NatalieM's picture
NatalieM
1687 pencils

Clean and simple. It works.

arvin's picture
arvin
341 pencils

cool work...

Guest's picture
Guest

que el diccionario detenga las balas. joaquín sabina.

tausif's picture
tausif
109 pencils

Good thought.!!

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tausif

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