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Swedish Committee for Afghanistan: Pen

Swedish Committee for Afghanistan: Pen
Your rating: None Average: 4.3 (17 votes)

Knowledge can set you free.
Members of SAK support education for boys and girls in Afghanistan. Knowledge and equality are the fundamentals for development. Join us. Thank you for your support.

Advertising Agency: Publicis Stockholm, Sweden
Art Directors / Copywriters / Illustrators: Martin Edman, Philip Ahlqwist
Account Director: Magnus Svensson
Published: December 2008

16 Comments

Hibon's picture 3612 pencils
4

nice idea.

Simple ideas are the best !

Guest's picture
6

excellent concept

Guest's picture

The pen is stronger than the sword...

Sorry, but it's a very old concept.

Dale's picture 374 pencils

Of course it's an old concept. And taking known concepts and utilising them in a way to promote something has a name: advertising. Please feel free to reinvent the wheel with all of your concepts but forgive the rest of the world for identifying an association.

Having said that, I think the ad could do more. The imagery has a strong connection and is emotionally evocative but I feel the copy is a bit of a let down. For me it doesn't connect with the imagery as well as it could but that might be a translation issue.

- The only thing more rare than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

izmild's picture 772 pencils

Good concept but old. Sorry!

everartz's picture 7590 pencils

cool work...
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Everartz

| Everartz |

Goblin's picture 409 pencils

long time no see :)

karan raghav's picture 210 pencils
Guest's picture

Booooooring.

Guest's picture

it's the same idea that use the designer fukuda in his work called "victory", nothing new...

Hi everyone, from argentina...

Guest's picture

Haha... argentina here too.

I was gonna say... "Fukuda anyone???" but you beat me to it.

This guys need to brush up on their design books.

barcreativo.com's picture 2752 pencils
NatalieM's picture 1693 pencils

Clean and simple. It works.

arvin's picture 313 pencils

cool work...

Guest's picture

que el diccionario detenga las balas. joaquín sabina.

tausif's picture 109 pencils

Good thought.!!

-
tausif

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