Advertisement

Bike

Agency: 
Published/Aired: 
December 2010
Description: 

Or simply submit your lottery numbers at svenskaspel.se

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Johanna Reis
Photographer: Kalle Gustafsson

Comments (8)

Log in or register to post comments

Highest Rated

JKW's picture
JKW
Activity Score 227

Seems like the concept is lost on most people. The idea is NOT that you can get out of the snow by winning the lottery. The idea is to show that you can simply submit your lottery number online instead of heading down to the bookmaker in the snow. It's not the idea of a lifetime, but it's not "really bad".

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Lost in translation? It's a bit vague. Lottery wants to show it's high chance of winning, instead it shows this?

morse's picture
morse
Activity Score 17364

Dramatic. Pretty good campaign.

It shows if you want to get out of the snow buy a ticket, then head to Hawaii.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

manumartin5's picture
manumartin5
Activity Score 1196

nice photography, but the concept is not coming out.

sarath.G's picture
sarath.G
Activity Score 14

no...............

Sdb's picture
Sdb
Activity Score 1362

Is it so difficult to pull a byk out of snow?

luispiter's picture
luispiter
Activity Score 2756

i dont like

Prakash Jayashanmugam's picture
Prakash Jayasha...
Activity Score 85

Simply neat.. Good Shot

..

JKW's picture
JKW
Activity Score 227

Seems like the concept is lost on most people. The idea is NOT that you can get out of the snow by winning the lottery. The idea is to show that you can simply submit your lottery number online instead of heading down to the bookmaker in the snow. It's not the idea of a lifetime, but it's not "really bad".

Advertisement