Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

Lost in translation? It's a bit vague. Lottery wants to show it's high chance of winning, instead it shows this?

morse's picture
17002 pencils

Dramatic. Pretty good campaign.

It shows if you want to get out of the snow buy a ticket, then head to Hawaii.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

manumartin5's picture
1196 pencils

nice photography, but the concept is not coming out.

sarath.G's picture
14 pencils


Sdb's picture
1362 pencils

Is it so difficult to pull a byk out of snow?

luispiter's picture
2756 pencils

i dont like

Prakash Jayashanmugam's picture
Prakash Jayasha...
85 pencils

Simply neat.. Good Shot


JKW's picture
227 pencils

Seems like the concept is lost on most people. The idea is NOT that you can get out of the snow by winning the lottery. The idea is to show that you can simply submit your lottery number online instead of heading down to the bookmaker in the snow. It's not the idea of a lifetime, but it's not "really bad".

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