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Published/Aired: 
December 2010
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Description: 

Or simply submit your lottery numbers at svenskaspel.se

Advertising Agency: Garbergs, Stockholm, Sweden
Creative Director: Petter Ödéen
Art Director: Sebastian Smedberg
Copywriter: Johanna Reis
Photographer: Kalle Gustafsson

Comments (8)

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Highest Rated

JKW's picture
JKW
227 Activity Scores

Seems like the concept is lost on most people. The idea is NOT that you can get out of the snow by winning the lottery. The idea is to show that you can simply submit your lottery number online instead of heading down to the bookmaker in the snow. It's not the idea of a lifetime, but it's not "really bad".

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