Suzuki: Zebra

New Suzuki Grand Vitara. Can't wait to see it.

Advertising Agency: Craverolanis, Buenos Aires, Argentina
Executive Creative Directors: Juan Cravero, Darío Lanis
Creative Director: Toto Marelli
Copywriter: Juan Ure
Art Directors: Toto Marelli
Photographer: Gonzalo Lauda - ALT
Account Supervisor: Mario Costales
Advertiser's Supervisors: Pablo Ramos, Gonzalo Ibarzabal, Paula Kuzis, Eduardo Moure
Published:September 2007

10 comments

supersupergirl's picture
supersupergirl
294 pencils

oh i think i get it, this is a safari car meant for the wild. So the animals have come to take a look at it?? is that it? But so whats the big deal? why would i buy the car if the animals i was going to look at have come to look at my car...

capywriter's picture
capywriter
5511 pencils

Think it's a fresh idea for a not so fresh type of car (especially the last 2 years...)

adrianapr's picture
adrianapr
1238 pencils

that's it, supergirl.
the only doubt i have is if this car is built to go off road as the ad is suggesting.
If it is, then i must say i like the campaign.

i think it's a pretty new way to show the same old story about "how far people can get in their 4x4" (africa and everything, you know).
it's a very fresh twist, to bring "africa" here instead.
actually the more i see them the more i like the campaign.
i love these.

rocketman's picture
rocketman
387 pencils

it's a good twist and a smart one too, because i don't think this car could handle a tough off road drive.
it's a way of saying to people: "this car is beautiful and it has an adventurous feeling" but also "don't worry, you don't have to go into the wild to feel like indiana jones, you can do that right outside your office building".
there's a growing market for this kind of cars everywhere.

juan sasiaín's picture
juan sasiaín
43 pencils

Muy Bueno!

juan sasiaín
www.duplantinia.blogspot.com
Bs As Argentina

Tincho's picture
Tincho
1093 pencils

Is the best way of saying: "its an off road but you can use it in the city". You are getting different targets with the same ad.

I really like them.

(They are all night pictures. I think that could mean somenthing like that it was made for night life too, but I dont know)

m í t i c o's picture
m í t i c o
676 pencils

Excelente dirección de Arte !!!

banana tom's picture
banana tom
40 pencils

Wonderfuuuuuuuuuul

imke's picture
imke
472 pencils

Photography is done well....

"Have we born for Cannes?"
---------------------------
http://mikeyonjan.blogspot.com/

Rajib's picture
Rajib
369 pencils

Zerbra...o hooooooooooooo looking for white cross on the car....

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