Suzuki Swift: Time for a Swift Exit?

Advertising Agency: Nexus|h, Tunbridge Wells, UK
Creative Directors: Craig Roderick, Glenn Smith
Art Director: Aldie Pretorius
Copywriter: Pieter Rossouw
Photographer: Drew Gardner
Retoucher: Kevin Smith
Published: September 2009

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13 comments

Guest's picture
Guest

funny.

elyoshiro's picture
elyoshiro
545 pencils
Dalbir Singh's picture
Dalbir Singh
552 pencils

Reminds me of those insurance TVCs. Same idea. However connecting the product name in the headline is too cheesy. A simple line like '0-60 in 5 sec' etc would have been funnier.

slowrider's picture
slowrider
648 pencils

one should not take life so seriously - as one will not come out of it alive.

tirthomitro's picture
tirthomitro
2724 pencils

lameass idea
lameass execution.

they showed me a picture & i laughed
dignity has never been photographed

Honest Dave's picture
Honest Dave
233 pencils

Would it have been more effective if it was the last letter that misspelled it?
Wouldn't he have noticed before he does the fill in and want to make his exit then?
Maybe "Respecf" or something.

Aphex's picture
Aphex
264 pencils

Pink Tatoo Neon... car for gays? "Time for a gay exit?"

"Si eres buen copy, presiona alt + F4"

beckspuppy's picture
beckspuppy
85 pencils

Respect or Respect?

Pedestrian's picture
Pedestrian
486 pencils

Student work?

federo's picture
federo
781 pencils

It´s funny, but I think this car is more than a fast car

opposite of u's picture
opposite of u
301 pencils

boring...old stuff...pointless

Guest's picture
Guest

Funny but, it seems they're selling a getaway car. Criminals please rob a bank, do whatever, but do it with a suzuki swift.

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