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33 comments

Ney Frances's picture
Ney Frances
660 pencils

so my life is all fucked? I like the line but the layout apart of beeing fresh isn´t adding value to the product!

is there life before death?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I agree, this looks good, but feels irrelevant to the product.

chimie's picture
chimie
156 pencils

I think the product has no USP, that's way

copycomoelcopi's picture
copycomoelcopi
822 pencils

u like the line? oh, please…

Dick Huges's picture
Dick Huges
939 pencils

done

pixelbomb1's picture
pixelbomb1
2555 pencils

So, what's up with these Blue Print types of ads...

Sincerely,
Arnold Santillan
714-206-2459

Ney Frances's picture
Ney Frances
660 pencils

is the cheapest coloour of a pen!

is there life before death?

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Bollocks, its because it looks like a sketchbook doodle, hence it looks fresh.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

I'm tired of these ads that have a decent line (sometimes) and a visual that means nothing (Playstation anyone?) I understand an art director's desire to be abstract, but c'mon. What makes this good? It's just a crazy bunch of images all slopped together. Unless I'm missing the underlying message here, there's no thought. I can hear the meeting - "Let's add a snake". "Why?" "I dunno."

pixelbomb1's picture
pixelbomb1
2555 pencils

Pauly you need to fill it in. I guess it's an urban jungle/playground?

Sincerely,
Arnold Santillan
714-206-2459

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I second that, I does look cool, but, like the playstation ad is irrelevant again.

Nice visual but whats the point?

Is it enough to taga brand to something cool to make your brand cool. (actually it probably is) It is just to easy to do.

Where's the big idea?!

juliangray's picture
juliangray
987 pencils

do you think that playstation ads are irrelevant?

dear god.

msred's picture
msred
491 pencils

its too much going on!! someone was on acid.

elmikel's picture
elmikel
1147 pencils

C'mon guys, these two ads are nice. Yeah, it's urban jungle/playground whatever as pixelbomb1 said and that's why I think it can catch the target audience.

msred's picture
msred
491 pencils

tru tru

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Who are the target audience though?

This seems to be aimed a little tooo young for people who can afford cars if you ake me.

msred's picture
msred
491 pencils

damn i was just thinking that this morning when i was brushing my teeth!

... but i suppose they are trying to reach an audience whom are "frist time car buyers" ??

pixelbomb1's picture
pixelbomb1
2555 pencils

HAPPY FRIDAY msred.

Sincerely,
Arnold Santillan
714-206-2459

msred's picture
msred
491 pencils

i know i have no life thinking bout ads when i wake up.... *hangs head in shame*

pixelbomb1's picture
pixelbomb1
2555 pencils

whatcha talkin about willis? I have nightmares about ads.

Sincerely,
Arnold Santillan
714-206-2459

JPWrites's picture
JPWrites
238 pencils

They were the concept boards the art director showed to the Mac artist, shortly before the Mac artist ran from the building screaming, never to return.

pixelbomb1's picture
pixelbomb1
2555 pencils

Funny.. Imagine converting those to vectors?

Sincerely,
Arnold Santillan
714-206-2459

kc_brock's picture
kc_brock
703 pencils

man you guys are harsh.
these illustrations are great. the ads are very nice to look at & will really stand out amoungst the other boring beauty shot car ads out there. it's telling me that this is a fun car for those with a sense of adventure.

& what the hell is a mac artist?

rd

pixelbomb1's picture
pixelbomb1
2555 pencils

as suppose to pc artist. I guess, These ads are great for the targeted audiences 16-30.
I see these ads running in the Compact Car magazines.

Sincerely,
Arnold Santillan
714-206-2459

A. J. SMITH's picture
A. J. SMITH
2838 pencils

True they will really stand out amonst the other crap gloss car ads, and I get the whole sense of adventure idea, that too is cool. But I just don't think a car buyer will remember that 'fun' element when making a serious decision to buy a car.

Incidently, a Mac artist is someone who does graphics using photoshop, illustrator, in design etc. on an apple mac.

act's picture
act
535 pencils

can hear these in the meeting too "funny.. imagine converting those to vectors?"

whitespace's picture
whitespace
1953 pencils

erm...

why is there a skateboard there?

slim's picture
slim
1047 pencils

Bit like Nike 'run free'.

Seems whenever a concept is a bit more abstract, it's open to accusations of being vacant, pointless. I guess it comes down to whether you take something out of it and whether you'd rather see ads like this than, as kc_brock said, beauty shot car ads. Personally, I'd choose these.

preeti_dhata's picture
preeti_dhata
85 pencils

its nice.. shows how chaotic are life is..

Schizzy's picture
Schizzy
205 pencils

The artwork is great and everything, but as an ad... hmmmm.

I suppose if it's targeted at fun-loving people like ourselves, it'll sell. :)

pixelbomb1's picture
pixelbomb1
2555 pencils

I say it's a "SWIFT" ad by Suzuki.

Sincerely,
Arnold Santillan
714-206-2459

pjr24's picture
pjr24
6 pencils

It is screaming to me something, but i dont catch the punch of it...

Sorry, but i am the target and i dont understand the message. Tru, this does stand out, but it stand out like sylvester stallone in a spelling bee competition.

At the end i could say it looks good, but the idea its not motivating.

Guest's picture
Guest

Oh dear. I'm arrived extremely late to the party. Anyway here's my take. As a graphic artist and Suzuki Swift owner ( within the target audience range) this ad is great. Chaotic, creative and raw. The only colour being the vivid chiselled image of the Swift. This ad says to me that the possibilities are limitless. An urban playground that captures all the daily trivial things you encounter as a driver with an artistic edge. Try picking out each object.

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