Suzuki: Men

Suits you.

Advertising Agency: Deltagroup, Mexico
Creative Directors: Luis Aguilar, Juan Pablo del Collado
Art Director / Illustrator: Juan Carlos Cabadas Reyna
Copywriters: Karin Matarasso, Jorge Sosa
Published: September 2008

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23 comments

nicoB's picture
nicoB
129 pencils

oh, oh... this is going to get sooo ripped.... (sorry, but this ugly as hell)

stitchy's picture
stitchy
779 pencils

this s like photoshop lesson with a 10 min quiz n crowded class with not enough PCs 2 work on!!!!

SeanMartin's picture
SeanMartin

Tough. I like it: it's arresting as all hell and speaks well to the target market. Who gives a flip that the fanboys think it's too much Photoshop. Does it work? Damn straight. Is it original? For the industry, it damn sure is. Anything else?

stitchy's picture
stitchy
779 pencils

4 a BOY who talks much, WE havent seen much of ur skills!!! n add 2 that that its a LOUSY photoshop!!!

thirty6chambers's picture
thirty6chambers
1464 pencils

dude. don't encourage this shit. please go away.

stitchy's picture
stitchy
779 pencils

so u r cruising around trying 2 find something as smart as u 2 answer ppl!

AAAEEEIIIOOOUUU's picture
AAAEEEIIIOOOUUU
6 pencils

What is the idea?

Deltagroup is a school?

Guys, don't do it again, please.

Ad_Man's picture
Ad_Man
828 pencils

ivan, this is like making fun of the stupid fat kid of the class...
i know mexico doesn't have lots of creativity, but this is one of the ugliest things you could've shown... come on!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

BrownSugar's picture
BrownSugar
104 pencils

Pablito, since you're a Latino i'll answer you in spanish. No eches por el suelo la creatividad Mexicana, pues de hacer eso te estas echando a ti mismo por el suelo. Now, about the Ad, no matter what coutry it comes from, it sucks, it has no concept, and it's not creative. This is meant to be a creative forum, not an "does it appeal the target market bullshit" I'm sick of box ticking clients and suits that want to test the shit out of any campaign.

SeanMartin's picture
SeanMartin

Maybe you should think a little more about your intended audience, since otherwise you're just an "artiste" sitting in a corner whacking off. You wanna be "creative"? Go write a book or paint a picture, but if you think you're so above your purpose in this field, you really should re-think your career. Yeah, it's a creative forum, but it's also a forum to understand *why* the creative does or doesnt work. Art is for museums, not advertising.

thirty6chambers's picture
thirty6chambers
1464 pencils

You make me sick. Who are you to categorize and place imaginary boundaries around what you THINK is art? Who the hell are you to tell people to forget about pushing the boundaries? Great works of art poses a question or a relative commentary on what's happening in the world at a certain point in time. So tell me again, why can't an ad be art?

Ad_Man's picture
Ad_Man
828 pencils

mexico has lots of great creatives and creativity, the country itself is creative. the clients are the ones that think people are stupid and dont want to give up with the old shitty stuff. unfortunately, this ad is not a good example of the good stuff mexico does...

si hay que hacer truchos... carajo! que vengan!!

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

mark3r's picture
mark3r
1940 pencils

I hope the weird headless/translucent kid lands in front of that ugly ass car...

:::MARK3R:::

bill_boonie's picture
bill_boonie
115 pencils

looks like the car's already running him over on his tshirt

dico's picture
dico
332 pencils

I dont understand the intention of the photoshop... dont see a good idea neither

Neil Levy's picture
Neil Levy
314 pencils

hooray!!! we've insulted more random strangers. don't we all feel good about ourselves now? oh, we should.

IT'S JUST AN AD! If you don't like it, don't comment at all. If you think you can help fix it, do so. And if you love it, tell them so they'll know the world isn't entirely populated by mean spirited assholes.

I've done ads a million times worse than this one. This is a tough, tough client I'm sure. In the U.S. they're not historically known for doing amazing work so keep your head up.

LeSet's picture
LeSet
100 pencils

Sorry Neil, but this is a forum. If you post something, you have to be prepared for critcism.

This ad tries very hard to look cool, but in my opinion it fails (miserably).

I get the impression that these guys just discovered Photoshop, and they try out all the different filters. I'm sorry but it looks a mess. If you gonna do this, you either need a cool concept or some impressiv graphics. This one has none.

I also think that it is important that people comment even though they don't like it (beeing rude however, is unaceptable).

Neil Levy's picture
Neil Levy
314 pencils

there is a difference between criticism and being a jerk. i agree that people should post comments.

but the lack of respect on these boards is out of control and a bit of a black eye for the reputation of up-and-coming creatives.

the first skill most creative people learn is to be critical. that's good to a point. but at some point to grow, you have to be helpful. it's much, much tougher because it involves putting yourself out there.

besides, people don't remember the critics long term. they always fade away. A quick study of Edgar Allen Poe will reveal this. You've all heard of him. A very famous American writer. There was a major critic of his who absolutely hated his work. Not sure why he did, but he did. Anyhow, his name was Rufus Griswald. I would venture that no one reading this has ever heard of him. And he was a critic of a writer who wrote books that have stood the test of time! The critics in our industry criticize ads that no one will remember in a few weeks much less a hundred years. How pathetic that seems.

virtualplaydoh's picture
virtualplaydoh
252 pencils

I agree with you to a point. No need to be an asshole. There are plenty of things posted on here where juniors and up are looking for feedback. Some maybe unpleasant and that's the beauty of the forum. Then you have people who just don't get things. And that has a lot to do with strategies and borders. But you need to comment. And I'm sure we've all done ads worse than this one. But I still think I am missing an idea here. Which is fine for fashion and some things. Maybe things just need to be different. Still I wish there was an idea.

virtualplaydoh's picture
virtualplaydoh
252 pencils

I agree with you to a point. No need to be an asshole. There are plenty of things posted on here where juniors and up are looking for feedback. Some maybe unpleasant and that's the beauty of the forum. Then you have people who just don't get things. And that has a lot to do with strategies and borders. But you need to comment. And I'm sure we've all done ads worse than this one. But I still think I am missing an idea here. Which is fine for fashion and some things. Maybe things just need to be different. Still I wish there was an idea.

Dalbir Singh's picture
Dalbir Singh
552 pencils

I need that servicing team :)

Dalbir
www.AdOfDaMonth.com

Shaka_Zulu's picture
Shaka_Zulu
116 pencils

I don't know what the whooha's all about, i'm not from mexico but i get the sentiment and the context. If you've worked on a car account before you will know that - this is one hell of a catergory. This particular ad is based on solid thinking to solve a marketing problem with the least of resources. They are not award winning ads, but definitely on brief. So, i like them.

Now... inspire me!

G.J.'s picture
G.J.
149 pencils

Neil Levy, I'm with you man. Constructive criticism - come on you haters!

Can't come up with a 'bent' headline right now - but maybe something like "moves like you want it to" or something of that sort instead of "suit you".

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And the rest won't give a #@%#.

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