Suzuki Grand Vitara: Rolling Stone

Advertising Agency: SANCHO BBDO, Bogotá, Colombia
Creative Directors: Hugo Corredor
Graphic Design: Giovanni Martínez, Óscar Bejarano
Copywriter: Hugo Corredor
Photographer: Alfonso Torres
Other additional credits: Eduardo Carvajalino, Carlos Felipe Arango, Carolina González
Published: August 2008

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10 comments

SeanMartin's picture
SeanMartin

Some very clever touches throughout, but I thnk I could have lived without the business cards -- that's pushing it a bit. But the magazine covers, especially where they play with the layers, are kinda fun.

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No, I am not a media buyer.

Guest commenter's picture
Guest commenter

Chevrolet-Logo and Suzuki-SUV - please explain

SeanMartin's picture
SeanMartin

From carscoop.com: "The Daewoo Tosca was officially presented in Korea and I updated the photo album with new pictures. The Koreanj mid size sedan will be sold in Europe as Chevrolet Epica while it is also rumored that it will come to the US a 2007 Suzuki Verona." All one big happy family.

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No, I am not a media buyer.

smartboy's picture
smartboy

that may be true but anyway it is real strange. check this: http://en.wikipedia.org/wiki/Suzuki and OEM deals. anyway, i don't see the point of this. suzuki car with suzuki logo on the front and chevrolet print layout...
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Guest commenter's picture
Guest commenter

Muy buena idea, se les escaparon algunos detallitos frente a los personajes de la portada original: como la altura y el color de las botas del que está cargando la guitarra, la altura del que esta en el medio, o el color de la camisa y los zapatos del personaje que tiene el gorro(cuando das la vuelta a la hoja, se le ve el puño azul saliendo de la manga y los zapatos son negros de correas y no mocacines miel como en el original)...

Que paso ahi?. Creo que en una idea tan buena hay que cuidar hasta el mas minimo detalle y la ejecucion debe ser impecable.
Pero esta muy buena la idea. Buena Sancho!!!

AdvMan's picture
AdvMan
299 pencils

Bad Application I dont like it.

İyi Reklam, Kötü Reklam
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elnietodeNicho's picture
elnietodeNicho
360 pencils

i like the use of media, but there's not like a good idea behind it.

Guest commenter's picture
Guest commenter

Unfortunately there's a visual flaw.
Although we're being asked 'what is behind successful people?'when we turn the page and see the car, it is not in fact behind them but infront of them, yes - it's on the page behind the front cover but as I said, when the page is turned, the composition shows that the car is actually infront of them.

Guest commenter's picture
Guest commenter

Unfortunately there's a visual flaw.
Although we're being asked 'what is behind successful people?'when we turn the page and see the car, it is not in fact behind them but infront of them, yes - it's on the page behind the front cover but as I said, when the page is turned, the composition shows that the car is actually infront of them.

MICHAEL WALSH's picture
MICHAEL WALSH
6 pencils

Unfortunately there's a visual flaw.
Although we're being asked 'what is behind successful people?'when we turn the page, yes - it's on the page behind the front cover but the composition shows that the car is actually infront of them.

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