Suzuki Grand Vitara: Owl

Suzuki Grand Vitara: Owl

From 0 to 100km/h in nine seconds.

Advertising Agency: Pagés BBDO, Santo Domingo, Dominican Republic
Creative Director: Rodolfo Borrell
Copywriter: Yaqui Núñez
Art Director: Miguel Peña
Retouching: Nora Castrillón
Photography: SXC

Your rating: None Average: 5.8 (19 votes)

Comments

WHAT DOES THIS MEAN?
CAN ANYONE TELL ME PLZ!!

Exaggerated but good.

everartz's picture

its the back light of the car... but very fast motion blur was created to tell that its "From 0 to 100km/h in nine seconds." car... just an exaggeration thou
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Everartz

learning photoshop, nothing more

the only problem is that from 0 to 100 km/h isn't really that fast, ok it's fast for an SUV, but not so when you consider there are cars in the market that achieve that speed in less than 4 seconds.
so the motion blur seems more like an overpromise than an exaggeration, but ok.