Suzuki Grand Vitara: Off-road Surfing

Fulltime Forward!

Advertising Agency: ADW!SE, Asatsu DK, Moscow, Russia
Creative Directors: Ivan Antonov, Timofey Cordonsky
Art Director: Denis Miroshnichenko
Illustration: Fiero Animals
Published: September 2010

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21 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I can't read the copy, but if that's just as bad as the idea, I don't feel bad about it.

pez's picture
pez
1723 pencils

You can read it... Is beside the image like all the copies in other languages that are posted here...
Btw, I don't like it too...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Only the header: "Fulltime Forward!"
Not the body copy.

Guest's picture
Guest

mmm...smells like it's been done before. But what ad isn't right?

Billoughsby's picture
Billoughsby
5091 pencils

In the same family as Ford's Conquer the Ice big special effects ad. Par for the course.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Anonymous Author's picture
Anonymous Author
1541 pencils

Horror-movie-eseque. It should look like more fun than it does.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Roger Keynes's picture
Roger Keynes
5497 pencils

Points go to Russia if we're comparing this with the 'Ice Breaker' ad. :)

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

больше вернуться случается нью, кусочек двигает поработать них то, те это просто. :)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Roger Keynes's picture
Roger Keynes
5497 pencils

Nyet. ;)

Will Think for Salary

Guest's picture
Guest

Na Zdorovie!

Roger Keynes's picture
Roger Keynes
5497 pencils

Whatever-skva ;)

Will Think for Salary

Guest's picture
Guest

are the lights on?

Guest's picture
Guest

IS the idea " the excitement of surfing, now on land" ?

Guest's picture
Guest

If that's the idea, i guess it has not been done before and therefore, is fresh. Or am i missing something here?

whitewhite's picture
whitewhite
253 pencils

is the idea " the excitement of surfing, now on land " ? If so, then i guess it's a fresh idea. Correct me if I'm wrong. And also much better than the 'ice' idea. Still, execution is no the best thing about it.

Jupiter's picture
Jupiter
547 pencils

idea is ok for this type of product...but art direction could be better...hint: reflection on car body:-(

commenting just to gather more pencils:-)

dadada's picture
dadada
1719 pencils

Nice one!

Everybody is creative, be yourself.

everartz's picture
everartz
7611 pencils

i dont think it is that bad as it says by few commentators, its pretty cool to bring the old ideas back to the track besides the photoshop work is really awesome..

| Everartz |

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

Awesome illustartion, the picture itself tell me a lot abt the car, but still it needed something more to bring the people atleast for test drives...

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

SCHIZFLUX's picture
SCHIZFLUX
40 pencils

I read it as something to do more with danger than excitement of driving this car.

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