Swift. More fun.
Advertising Agency: Robert/Boisen & Likeminded, Copenhagen, Denmark
Creative Director: Michael Robert Nielsen
Art Director: Maria Friis-Thorsen
Copywriter: Sarah Hvass
Photographer: Morgan/Morell
Published: October 2006
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14 Comments
so do you think people will buy it?
I would.
Love it.
Was there a little something lost in translation? Should "swift" be "fast." Don't know that I'd describe a car as swift.
it's the name of the car => Suzuki Swift.
-trainee work
i think it's a very good work, at least I've never seen it.
Good concept, flat execution. Where's the life?
agreed. seems to me like the ots restraints are holding the seats and not the potential passengers
Seen quite a few times out of Asia... So fast ..blah blah you know.
it's not fast, it's fun. Swift is the name of the car and the message is you're gonna have fun, so for me it works. Also, you have to lift these things and seat, so it's not restraining the car seats as someone said above... it will protect the passengers. I like it.
my opinion of course :)
Welcome back to the 90's...
hahaha that's right.
ZappingLatam.com
This is some what similar to the TVC of Tata Safari in India.
http://www.navinharish.org
http://www.navinharish.org
yeah! it is