Suzuki Alto. A new car for an incredible price.
Agency: Pragma DDB, Lima, Peru
Creative Directors: Alvaro Naddeo
Art director: Alvaro Naddeo
Copywriter: Emilio Diaz
Illustrators: Alvaro Naddeo, Joss Alfredo Alcazar
Published: March 2007
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21 Comments
like it! original!
Critics are easy.
who care about the car with such a low price.....
I like, Suzuki is about being a cheap car that will take you from A to B.
"Pastes like shit."
It's clever, but maybe too clever for people not involved in advertising.
I think it's quite clear. Love it.
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Like it. Simple, creative, and hard selling.
(Bianconiglio is looking for some freelance work)
Clever
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Otro fusil que le hacen a Colombia, si mi memoria no me falla, eso lo hizo Toyota como en el 2004.
show Colombian ad
Smart España salió con la misma campaña en marzo de 2005, con 2 piezas, una de ellas exatamente igual que esta. El concepto de la campaña er " Precios que roban protagonismo".
I really like this. smart
JAJAJAJA muy bueno!
AHA!!! Nice way of emphasising the price !!
This is consequent: Buy this car for it's cheap. Full stop.
Well done. Car clients can be hard core to get creative past.
>>>> That's not an ad. THIS is an ad.
i cant see anything clever, creative or original here
kiss!
Eso ya se vio
crazy but fun!
Lovely.
What make them sure that the price is preponderant?!