Suzi Wan: Tear
Spicy sauce
Advertising agency: CLM/BBDO Paris, France
Creative Directors: Jean-francois Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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3 Comments
I feel that it is like making fun of of the Eastern writing. But in general it seems good idea.
can someone explain
Creative 1 : what happens when you eat something spicy ?
Creative 2 : my eyes are litteraly burning and I cry
Creative 1 : hey ! maybe we should draw a tear in a chinese style, don't you think ?
Creative 2 : You are a genius !
Creative 1 : Oh no, YOU are.
Creative 2 : Thank you. Let's go have lunch
Good ideas come to those who wait.