Suzi Wan: Drop
Spicy sauce
Advertising agency: CLM/BBDO Paris, France
Creative Directors: Jean-francois Sacco, Gilles Fichteberg
Art Director: Sophian Bouadjera
Copywriter: Laurent Laporte
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23 Comments
If you can't top this http://youtube.com/watch?v=mBEL1X0PCmk then why bother?
It's great, but very different tonality. Tabasco is a hot spice for trash food. The above ad has class.
the clip you posted is nice, no question. but i don't think one can compare those 2 approaches and this one here is very unique and funny.
i like these. reminds me of the mitsubishi car ads.. "wan drop and you wir be squinting too,."
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Arnold Santillan
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Do they also mean something in Chinese? That'd be really cool.
I feel that it is like making fun of of the Eastern writing. But in general it seems good idea.
Oriental style and fun.
Very eye catchy! Nice one.
I believe these are meant to look like Chinese writing.
They don't.
Not even a bit.
the flow of the lines and the minimalistic layout give it an japanese feeling in my eyes.
look at this: http://www.saiga-jp.com/img/item_l/B-402_Japanese_handwriting.jpg
Yes they do. And they're great!
I'm Chinese. Are you?
Western people would buy it as chinese.
Only out of ignorance.
Possibly due to ignorance on the part of the creatives as well.
I don't think that's excusable.
Also, we find it really funny when you gweilos sport trendy tattoos of Chinese writing that actually mean "dick head".
It's all in the eye of the beholder. :)
I din't get this chinese writing thing at first. I really think the execution isn't clear enough.
woooaaahhh...it's nice, very good looking...But the idea...what's the Idea?
Same ad three times is not a series, it's just the same thing three times.
Talk about other aspects of the flavour if you want to make a series, don't just tell me it's hot, THREE times.
Liked it the first time, but agree with laylowmoe, these don't really look like chinese writing.
Doin' it for the points
I really like it
Art Direction is okay but, where is the idea ?
There's no " wow " effect.
Instead of 3 ads, maybe they should have done one GOOD ad.
me chinese an i confilm it chinese! mean "big dog bathing in gleen tea fo dog-school!" solly my english is not so good
What's wrong with his nose?
due to the secret recipe, his nose is bleeding.
Totally agree with first post. That was probably one of the best ads ever. So simple. Sold the product to the product's audience. Brilliant.