Suva Accident insurance: Red shoe

In Switzerland, more people are injured each year in tripping accidents than in car accidents. For prevention tips, visit www.stolpern.ch

Advertising Agency: Ruf Lanz, Zurich
Creative Directors: Danielle Lanz, Markus Ruf
Art Director: Grit Wolany
Copywriter: Torsten Maas
Photographer / Retouching: Joan Garrigosa (Garrigosa Studio)
Digital Artist: Alex Torrens (Garrigosa Studio)
Published: April 2010

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7 comments

andyStock's picture
andyStock
666 pencils

Nice artwork, but can anybody honestly say that they would actually visit a website for tips on how not to trip over??

bmviana's picture
bmviana
9 pencils

Nice idea for a very stupid briefing...

AssassinX's picture
AssassinX
1329 pencils

Hahahahaha

I really hope to see their creative brief

:)

capywriter's picture
capywriter
5511 pencils

nice idea, but why 4 tripping accidents? Maybe 4 different sorts of accidents with a sortlike execution?

rolling.stone's picture
rolling.stone
2740 pencils

simple and nice

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~ Quite obviously, I have gathered no moss ! ~

Federico Hackdoski.'s picture
Federico Hackdoski.
14 pencils

agree!

Guest's picture
Guest

Do you really need four ads to communicate this one point? This could have been done with one ad.

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