Sustrans: Tax disc

Tax your thighs instead.
Join the movement.

In the UK, drivers are required by law to purchase a road tax disc which they must display in the front
windscreen of their vehicle. Sustrans is a charity that promotes cycling in the UK.

Advertising Agency: Bray Leino, Bristol, United Kingdom
Creative Director: Richard Kramer
Art Director / Copywriter: Morgan Cummins
Designer: Mike Osborne
Photographer: Paul Whitfield
Published: June 2007

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5 comments

axelk's picture
axelk
286 pencils

pretty weak

adrianapr's picture
adrianapr
1238 pencils

well, hummmmm.... nop.

chintan ruparel's picture
chintan ruparel
1516 pencils

this is a gr8 ambient idea..i dunno why is it a print ad anyway..!

~ old habits die hard, older ones never do ~

Kateter's picture
Kateter
2020 pencils

because I - for one - would kick in the butt anyone who sticks something on my car. and I believe I'm not the only one. and if you just put it behind *those things used to clean car windows ;-)* (sorry, don't know the word) it's just not working.

a za a za fighting's picture
a za a za fighting
2 pencils

what's meaning
i can't understand it
who can explain it to me
tahnk you

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