Sustagen Kids Health Suplement: Psychopaths
An early start makes them smart.
Sustagen Kids. More vitamins. More minerals.
Sustagen Kids is a health supplement enriched with vitamins and minerals, and is aimed at kids from four to ten years old. The Campaign consists of 3 ads is aimed at showing that parents should care for their kids now and not later.
Advertising Agency: F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Copywriter: Eduardo Lima
Art Directors: Luciano Lincoln, Guilherme Taccetti
Creative Directors: Eduardo Lima
Photographer: Zarella Neto
Art buyers: Cristiano Godoy, Edna Bombini
Producers: José Roberto Jekl and Armando Ferreira
Published: March 2007