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Tyre

Agency: 
Published/Aired: 
March 2010
Description: 

In the sea, there's no such thing as a little bit of rubbish.

Advertising Agency: Young & Rubicam Paris, France
Creative Director: Les 6
Art Director: Sébastien Guinet
Ass Art Director: Julien Hérisson
Copywriters: Josselin Pacreau, Felipe Machado
Photographer: Ben Stockley
Retoucher: Asile
Art buyer: Sylvie Réveillard
Model Maker: Jean Benne

Comments (13)

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Highest Rated

Zeus's picture
Zeus
Activity Score 906

amazing work!!! congratz!!

talkingisfree's picture
talkingisfree
Activity Score 2710

The campaign is good, nothing great, but Ben Stockley is a bomb!

JamaisVu's picture
JamaisVu
Activity Score 408

I find it great. It's fresh. I wouldn't be surprised if it won a Cannes Silver.

Adaddicted's picture
Adaddicted
Activity Score 3435

yeah... he could take the lion to his closet!

withalltherespects

Sven Gali's picture
Sven Gali
Activity Score 845

Understated impact surfrider did not get their money's worth

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Genial

Chief Creative Director Nexus BBDO

shahidali's picture
shahidali
Activity Score 4069

awesome photography with less connected copy.

shahid

ichan's picture
ichan
Activity Score 80

i like the photography. nice art direction. yes i agree with the guys above. copy needs some more reconstruction. stars for you!

DanielDDB's picture
DanielDDB
Activity Score 53

great campaign. tight photography. but i believe the copy could have been better exploited

Holly Boy's picture
Holly Boy
Activity Score 42

cool photo ! brilliant photographer !
but ... weak copy :(

xcreativity's picture
xcreativity
Activity Score 2374

amazing photography

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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michelangelo's picture
michelangelo
Activity Score 660

rubbish as huge as this could be very dangerous... hope the agency and the photographer took it out of the water after the shoot... authorities should impose heavy penalties on people who throw rubbish on the sea

sahilosophy's picture
sahilosophy
Activity Score 75

Photography is great. But i don't think copy is so bad. It fits fine. Apt.

Zeus's picture
Zeus
Activity Score 906

amazing work!!! congratz!!

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