Surfrider Foundation: The wave

The sea can't take no more.

Advertising Agency: Klem Euro RSCG, Casablanca, Morocco
Creative Director: Christian Penichou
Art Director: Amine Radi Benjelloun
Copywriter: Jonathan Lereculeur
Illustrator: Sigma
Published: December 2011

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22 comments

Billoughsby's picture
Billoughsby
5091 pencils

And the grass won't pay no mind

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

andylefty's picture
andylefty
4533 pencils

I don't understand what's happening here. Pollution?

Hadrons's picture
Hadrons
5743 pencils

well - it the surfer's protest...

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

LaBrand's picture
LaBrand
56 pencils

Yeah, I agree Hadrons! This totally serves as a strong visual protest from the surfers. nicely done.

Life's Beautiful!

sergeo_syd's picture
sergeo_syd
603 pencils

This is how the sea can't take it no more? Good visuals but the idea sux.

http://edictive.com - Film Production Management

simonds08's picture
simonds08
598 pencils

this sucks

Billoughsby's picture
Billoughsby
5091 pencils

Teaches us to cherish the thumbnail view.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

just's picture
just
150 pencils

the translation is bad,
this means "the sea will give it back to us".

good art.

kalpesh78's picture
kalpesh78
2580 pencils

looks like a copy of this.

http://www.youtube.com/watch?v=OhipO7TfIZM

ideas....30 minutes nahi toh free.

chinfeu's picture
chinfeu
37 pencils

If it's what Hadrons said, i get it.
But really looks like a copy of the link kalpesh78 has posted, and i love the Smirnoff one a thousand times more! Thanks kalpesh78 for sharing!

gadgets's picture
gadgets
1063 pencils

Smirnoff is better indeed.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I like it. Clear message for me and direct. Ben fatto.

kleenex's picture
kleenex
26231 pencils

not working for me at all.

Scooby-doo's picture
Scooby-doo
12 pencils

Great wave! .. like it!

mario17's picture
mario17
29 pencils

I agree with MicheleVirgilio :) powerful message !

abidlabiad's picture
abidlabiad
4 pencils

Finally a beautiful wave of beautiful garbage it is us our Moroccan beach... So thank you for these garbage who have a sense in this beautiful creation !

Viral_Artist's picture
Viral_Artist
37 pencils

Love the concept.. !! Great cause... And the image did pull my attention :)

Lazarus's picture
Lazarus
1490 pencils

Bad. Bad. Bad.

Roger Keynes's picture
Roger Keynes
5497 pencils

With you, Lazarus!
Cutesy thought that doesn't have any 'surfie' cohones to it.
And that 'splash' into the wave face simply sucks.

Will Think for Salary

shahidali's picture
shahidali
4063 pencils

i can't take any more than the sea can take.

shahid

The JACK's picture
The JACK
438 pencils

concept good but execution is bad....

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