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Seal

Agency: 
Published/Aired: 
October 2011
Description: 

Print advertisment created by Y&R, France for Surfrider Foundation, within the category: Public Interest, NGO.

Each year, millions of marine animals are killed by our rubbish.
Sign the petition against marine debris at notonourbeaches.com

Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les Six
Art Director: Grégory jeanjacquot
Copywriter: Nicolas Gérard
Illustrator: John Paul Thurlow

Comments (7)

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Highest Rated

kleenex's picture
kleenex
Activity Score 47571

I like the art work.

Baelin's picture
Baelin
Activity Score 273

The message here is to 'stop throwing garbage into the sea'. Unfortunately, the visual completely overwhelms that.

jeph's picture
jeph
Activity Score 156

Does it? I think it's, yes, a bit over-the-top -- but it's precisely on point. They haven't obfuscated anything; rather, they've quite literally drawn all the little connections leading up to this moment closer together. The effect is strikingly good (no pun intended).

Glut's picture
Glut
Activity Score 3935

clear, simple. Nice art work

kleenex's picture
kleenex
Activity Score 47571

I like the art work.

karmacoin's picture
karmacoin
Activity Score 688

nice but u gotta get close to find out that the weapon is a plastic bottle, for some reason (at least in my case) i tough it was a kind of cricket bat

MK-tessa's picture
MK-tessa
Activity Score 216

These are old. Where's the whale one? :-/

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

wwf stile. But it works.

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