Surfrider Foundation: Plastic Debris

Our oceans aren't the only ones in danger.
Make a difference.

Advertising Agency: Leo Burnett, Sydney, Australia
Executive Creative Director: Andy Dilallo
Creative Director: Mark Harricks
Art Director: Brendan Donnelly
Copywriter: Guy Futcher
Retoucher: Cream
Photographer: Adam Taylor

May 2011


ace85le's picture
3939 pencils

Very confusing message. The analogy is not that clear.


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bhuvneshwar.chd's picture
989 pencils

i like this thought.

through visual communication we can made some impossibles visual which make people think.

we can also take it like this,

skeleton represents ocean and the garbage represents pollution in the ocean.

out of three i like this one.

"If you are irritated by every rub, how will you be polished?"
— Rumi

jackblack's picture
2350 pencils

Not great.

Ron Burgundy's picture
Ron Burgundy
1634 pencils

the last campaign with the animal made more sense, but nice try and great retouch guys

Glut's picture
3937 pencils

not so good idea, but the series got an excellent art work

jonl's picture
2 pencils

This seems a little like a ripped off idea from the real world..


Chris Jordan has been documenting baby albatrosses on Midway Atoll for some years,
providing the true life images fitting for this take..

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